About Ruli
Ruli.ai is an AI-native legal intelligence platform that empowers in-house legal teams to operate with always-on, context-aware insight. Built by experienced lawyers and expert technologists from Google, Meta, Amazon, LinkedIn and Airbnb, Ruli transforms static legal processes into dynamic systems that continuously learn from a company's data, operations, and regulatory environment. The result: faster, smarter, and more strategic legal operations for the modern enterprise.
This role is for someone who thrives in early-stage startups. You’re a HUNTER, social, adaptable, proactive, and eager to grow your career in one of the fastest-moving sectors in AI and legal tech.
About the role
- Location: New York City Metro Area
- Reporting to the Head of Sales
Key Responsibilities
- Prospect, Prospect, Prospect: Relentlessly work on finding new clients through outbound prospecting and attending regional networking events and industry conferences.
- Manage and Close Deals: Work with the Head of Sales to learn the industry and the sales motion. Once ramped up you will be responsible for managing the sales cycle from end to end, including discovery, demos, proposals, trials, and closing.
- Pipeline Management: Maintain an organized and accurate pipeline, forecast deals reliably, and update HubSpot with clear next steps and multithreaded contact data.
- Voice of the Market: Actively collect and share insights on customer needs, product feedback, and competitive signals with internal teams to improve GTM and product strategy.
Requirements
- Hunter mindset - you love opening up new lines of business and have a repeatable process for sourcing new opportunities
- Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
- 3+ years of experience in B2B SaaS or professional services sales
- Experience with legal tech or the legal industry
- Proven track record of meeting or exceeding sales quotas
- Strong communication skills
- Comfortable working independently, once ramped up.
- Experience using HubSpot and Apollo
Bonus Points
- Experience selling to GCs, Heads of Legal Ops, or legal decision-makers at Mid-Market/Enterprise companies.
- Familiarity with MEDDPICC or similar qualification methodologies.
- Experience using or selling tools that apply generative AI in complex workflows.
What we offer
- Base Salary: $80K–$120K (dependent on experience)
- Performance-based commissions w/ accelerators
- Competitive equity package
- Comprehensive benefits including premium medical, dental, and vision coverage
- 401(k) plan and flexible PTO
- Remote-first work environment
This range is inclusive of several levels at Ruli and will be narrowed during the interview process based on experience, qualifications, and skills.
Skills Required
- Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
- 3+ years of experience in B2B SaaS or professional services sales
- Experience with legal tech or the legal industry
- Proven track record of meeting or exceeding sales quotas
- Strong communication skills
What We Do
Ruli gives in-house teams AI research, contract intelligence, and redlining tools — all in one platform grounded in a company's playbooks and institutional knowledge. Review - Redline contracts and generate playbooks automatically. Draft - Generate contracts from templates and saved libraries. Assistant - Leverage your knowledge base with a trained legal AI. Research - US & EU & UK Laws & Regulations available as data sources Extract - Analyze thousands of contracts in minutes to extract key clauses, milestones, and risks. Monitor - Stay ahead of Legal & Regulatory Change with automated updates.
Why Work With Us
Join Ruli AI to help shape the future of legal work. Build and sell an AI-native product embedded in daily workflows, with real ROI. High ownership, fast pace, and the chance to define category, product, and GTM in a rapidly evolving market.
