About Baton
Baton is a marketplace for buying and selling businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from listing to closing with support from our team whenever they need. Buyers know us for our quality of listings, our innovative features, and our speed to close.
Our ideal candidates are those who are diligent, customer-focused, accountable, and have a bias for action. An ideal teammate is someone who raises the bar for the whole team. They thrive in a high-trust and collaborative environment. They provide timely constructive feedback to others and ask thoughtful questions. They value data during the decision process, but always listen to their customers and teammates.
We aim to build and maintain a team that reflects the diversity of the people who use our products. To that end, our hiring process takes into account the whole person—their experiences, skills, and perspectives.
Baton is backed by Obvious Ventures, Giant Ventures, Bloomberg Beta, Divergent Capital, WndrCo, Trust Fund, and a syndicate of world-class investors.
About You
You’re a results-driven salesperson who thrives on building relationships and guiding business owners through complex, high-stakes decisions. You take full ownership of the sales cycle—from the first conversation to a signed engagement—ensuring every owner understands their valuation and the sale process. Your consultative approach allows you to educate, build trust, and convert potential sellers into engaged clients.
This is a high-impact role where you’ll directly influence business owners' futures while achieving strong financial rewards. Based in New York City, you'll collaborate with our team in the office four days per week. If you’re ready to take your sales career to the next level, we’d love to hear from you!
Responsibilities
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Lead high-impact discovery calls with business owners, assessing their goals and positioning Baton as the premier solution for their sale.
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Deliver compelling valuation presentations, articulating market insights and guiding owners through Baton’s proven sales process.
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Navigate complex objections with strategic thinking, influencing owners to make informed, confident decisions.
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Negotiate and close sales agreements for Baton’s Pro and Lite contracts, driving revenue growth and expanding market presence.
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Manage a high-value sales pipeline with precision, consistently exceeding monthly and quarterly targets.
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Partner with BDRs and marketing leadership to refine conversion strategies, ensuring a seamless transition from interest to engagement.
Qualifications
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4+ years of sales experience, preferably in B2B, SaaS, financial services, or M&A.
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Strong ability to educate and consult with business owners.
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Track record of exceeding quotas in a fast-paced environment.
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Experience in a high-volume sales role with short to medium sales cycles.
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Excellent communication, negotiation, and closing skills.
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Familiarity with CRM tools (HubSpot, Salesforce, or similar).
Compensation & Benefits
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Competitive base salary + commission
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Employer contribution for all healthcare options
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401k plan / short-term disability
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Four weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days
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On-demand mental health support from Spill
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In-person team off-sites multiple times a year
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Laptop of your choice
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Parental leave program
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The opportunity to make a meaningful impact on the lives of small business owners and their communities
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Career growth opportunities into Senior AE and Sales Leadership.
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What We Do
Baton is a marketplace for small business sellers and buyers.
Baton supports any small business by getting them to a successful sale on the first trusted and transparent platform in the industry. We empower owners with the right information upfront and then match them to serious buyers who see verified company data on our platform.
Managing a small business is complicated. Even though small businesses make up more than half of the US economy, it's hard to get reliable data. How can anyone be expected to sell their small business if there’s no standard for figuring out what a small business is worth?
We built Baton to unlock small business data for everyone. Owners use our platform to instantly get a more accurate valuation using public data and their own financials.
We believe every small business owner deserves the support they need to take their next step. That journey starts with Baton.
Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.









