Account Executive

Account Executive

Taylor is looking for an enthusiastic and ambitious Account Executive; a day-to-day client-partner who provides excellent program planning and execution. For this open role, we are specifically seeking someone with on-the-job experience in media relations and a passion for pitching.

This is an Intermediate/Mid-Level role at Taylor. With moderate direction and guidance, the Account Executive will work within defined limits on assignments of moderate complexity, demonstrating intermediate craft skills and knowledge reflective of a fully competent practitioner. For you, “diversity” isn’t just a buzzword or challenge, but rather an opportunity and school of thought you use to embrace creativity and collaboration in all that you do.

Day-to-day responsibilities will include:

Influencer Relations & Pitching

• Proactively pitch media relations on an ongoing basis, developing and maintaining key influencer relationships across local, regional, and national print, broadcast, and online channels
• Develop robust media lists, pitch notes, and message points that are on strategy and meet client brand and business objectives
• Write, coordinate, and distribute press materials, press kits, fact sheets, and mailings

• Proactively identify media relations challenges and work to develop solutions that remain on brand and on strategy

Client Business and Mar/Comm Strategy

• Conduct media monitoring, competitive audits, and other relevant client research, demonstrating a strong understanding of the client’s business, brand, and industry
• Participate in the strategic account planning process
• Contribute to the development and delivery of client presentations and reports that highlight relevant themes, trends, and implications for program development

Communication & Storytelling

• Write, present, and communicate in a polished, articulate, and persuasive manner across all mediums, internally and externally
• Listen well, build and maintain relationships internally and externally through respect, responsiveness, and open dialogue
• Demonstrate a strong understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs
• Effectively manage client communications, including setting appropriate expectations and responding to client questions or concerns

Activation & Program Management

• Actively participate in program ideation and planning, demonstrate knowledge and experience across a variety of channels such as events, media tours, social influencer programs, stunts, sponsorships, digital content, etc.
• May be responsible for team/client meeting coordination including scheduling, agendas, materials preparation, note taking, etc. on smaller accounts or LOB’s
• Ensure all tactical elements of program activation (i.e. project plans, timelines, status reports, travel coordination, document preparation, mailings, etc.) are executed to agency and client standards
• Attend events and actively contribute to on-site event coordination
• Responsible for community/influencer engagement across relevant digital platforms (Instagram, Facebook, Twitter, etc.)
• Oversee daily, weekly, and monthly cross-channel monitoring and reporting, demonstrating a strong understanding of KPI's across channels
• Develop and deliver campaign/program re-caps, reports, and other client presentation materials

Business Acumen & Financials

• Complete timesheets accurately and in a timely manner
• Responsible for developing and tracking key elements of program budgets, and partners with Finance on vendor billing

People Management

• Likely oversee the work of an intern and/or AAE on specific client accounts and/or projects, begin to learn and practice effective delegation, training, feedback delivery, recognition, expectation management, and other managerial skills
• Demonstrate diversity of thought, and encourage others to do the same
• Occasionally participate in interviewing and selecting interns and/or AAE's

Minimum qualifications and requirements:

• Bachelor's degree in marketing, advertising, PR or related field and/or equivalent work experience
• 2+ years prior experience in PR agencies with media relations responsibilities
• Proficiency with Microsoft Office
• Strong attention to detail, organization, multitasking, and time-management
• Writes, presents, and communicates in an articulate and persuasive manner, across a variety of platforms, including social media
• Team player who enjoys working with and helping others in a collaborative environment
• Curious and open to others' ideas and viewpoints with a willingness to learn and take constructive feedback
• A good problem solver who seeks to make improvements and learns from mistakes

Compensation

$60,000 - $65,000 annually (depending on location and experience).

About Taylor

Taylor is a purpose-led marketing communications agency that has shaped possibilities for the world's leading brands for four decades. Our heritage in public relations and deep sports & entertainment expertise fuels breakthrough creativity across the entire media ecosystem.