The Role
Responsible for acquiring and managing B2B clients for printing, branding, and corporate identity services. Duties include prospecting, needs assessment, preparing quotations, negotiating terms, closing sales, managing accounts, coordinating order execution, maintaining the sales pipeline, conducting market research, reporting performance, and achieving revenue and customer acquisition targets.
Summary Generated by Built In
A. Business Development & Customer Acquisition
● Identify and pursue new business opportunities among SMEs, corporate organizations,
institutions, event organizers, agencies and other potential customers.
● Build and maintain a pipeline of prospective clients through referrals, networking, direct
outreach, social media and other relevant channels.
● Research target organizations, identify decision-makers and initiate professional sales
conversations.
● Promote the company’s printing, branding and corporate identity services to prospective
customers.
● Develop relationships with corporate and institutional clients to generate recurring and
project-based business.
B. Client Engagement & Needs Assessment
● Engage prospective and existing customers to understand their business objectives,
branding needs, project requirements, timelines and budgets.
● Recommend relevant printing, promotional and branding solutions based on customer
requirements.
● Explain service options, production considerations, pricing and delivery expectations
clearly.
● Maintain consistent communication throughout the customer’s buying journey.
● Respond promptly and professionally to enquiries, requests and customer concerns.
C. Sales Conversion & Account Management
● Convert qualified enquiries and prospects into confirmed orders and paying customers.
● Prepare and follow up on quotations, proposals and commercial offers in coordination
with relevant internal teams.
● Negotiate pricing and commercial terms within approved company guidelines.
● Maintain relationships with existing accounts, identify additional needs and encourage
repeat purchases.
● Monitor client satisfaction and address routine concerns, escalating production or
delivery issues where necessary.
● Develop opportunities for long-term accounts, repeat orders and referrals.
D. Sales Pipeline & Lead Follow-Up
● Maintain an accurate and up-to-date record of prospects, enquiries, quotations,
negotiations and confirmed orders.
● Follow up consistently with prospective customers to improve conversion rates and
prevent viable opportunities from being lost.
● Track each opportunity through the sales process, from initial contact to order
confirmation and post-sale follow-up.
● Prioritize prospects based on business potential, urgency, customer requirements and
likelihood of conversion.
● Maintain an organized customer database and document all relevant interactions.
E. Quotations, Orders & Internal Coordination
● Work with the relevant teams to obtain accurate pricing, specifications, production
timelines and delivery information.
● Ensure customer requirements are properly documented and communicated before an
order is confirmed.
● Coordinate with design, production, operations and finance teams to support smooth
order execution.
● Keep customers informed about order progress, approved changes and expected
delivery timelines.
● Confirm that customer expectations and commercial commitments are aligned with the
company’s approved capabilities and processes.
F. Market Research & Business Opportunities
● Monitor the market for organizations, events and businesses with potential printing,
promotional and branding requirements.
● Identify customer segments, seasonal opportunities and relevant industry developments.
● Monitor competitor offerings, market pricing and customer preferences.
● Share market intelligence and customer feedback with the Sales & Marketing Manager.
● Recommend practical approaches for reaching new customer segments and improving
sales opportunities.
G. Sales Reporting & Target Achievement
● Work toward agreed monthly and quarterly sales, customer acquisition and revenue
targets.
● Submit regular reports on prospecting activities, leads generated, meetings, quotations,
conversions and revenue.
● Track follow-up activities and identify obstacles affecting sales progress.
● Provide accurate information to support sales forecasting and management decisions.
● Take ownership of assigned accounts, sales opportunities and agreed performance
objectives.
H. Professional Representation & Accountability
● Represent Effloresce Nigeria Limited professionally in customer meetings, presentations,
networking activities and business engagements.
● Maintain confidentiality of customer information, pricing and company records.
● Follow approved sales processes, pricing policies and commercial procedures.
● Avoid making unauthorized commitments regarding pricing, specifications, production or
delivery.
● Demonstrate integrity, accountability and a customer-focused approach in all business
dealings.
Requirements
● Bachelor's degree or HND in Marketing, Business Administration, Sales, Mass
Communication or a related discipline.
● Proposed 2–5 years of relevant experience in account management, B2B sales,
business development, customer acquisition or a related commercial role.
● Experience prospecting for customers, managing sales pipelines, preparing quotations
and closing sales.
● Experience working with corporate clients, SMEs or institutional customers is an
advantage.
● Experience in printing, branding, advertising, promotional products, creative services or
related industries is an advantage.
● Demonstrated ability to build client relationships, understand customer needs and
identify opportunities for repeat business.
● Familiarity with CRM systems, Microsoft Office and digital communication tools.
● Ability to organize multiple client accounts, enquiries and deadlines effectively.
Benefits
250,000 salary, Hybrid Work system
Skills Required
- Bachelor's degree or HND in Marketing, Business Administration, Sales, Mass Communication, or a related discipline
- 2–5 years of relevant experience in account management, B2B sales, business development, customer acquisition, or a related commercial role
- Experience prospecting for customers, managing sales pipelines, preparing quotations, and closing sales
- Experience working with corporate clients, SMEs, or institutional customers
- Experience in printing, branding, advertising, promotional products, creative services, or related industries
- Ability to build client relationships, understand customer needs, and identify repeat-business opportunities
- Familiarity with CRM systems, Microsoft Office, and digital communication tools
- Ability to organize multiple client accounts, enquiries, and deadlines effectively
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The Company
What We Do
Scalein helps businesses across Africa hire top talent, streamline operations, and grow through integrated recruitment, outsourcing, practical training, and growth consultancy. It connects clients with high-quality, pre-vetted professionals, provides operational teams that reduce the burden of hiring and management, develops workforce and leadership skills, and helps businesses identify opportunities, resolve bottlenecks, and build scalable systems and processes for sustained, measurable growth.
