SponsorUnited is the industry's leading sponsorship intelligence platform, giving brands, rights holders, media companies, and agencies the data and AI-driven insights they need to discover, evaluate, negotiate, and activate partnerships with confidence. Backed by $45B+ in verified deal data and the industry's largest sponsorship creative library, SponsorUnited is trusted by 1,100+ organizations including 33% of the most active brands in sponsorship worldwide to power smarter, faster partnership decisions. Customers include the NFL, NBA, ESPN, DraftKings, Fanatics, CAA, and hundreds of leading brands, leagues, teams, and agencies.
The Role
SponsorUnited is hiring a strategic, enterprise-caliber Account Executive to drive new business within our Brands vertical the marketers, CMOs, and partnership/sponsorship leaders at Fortune 1000 and high-growth consumer companies who use SponsorUnited to find white space, benchmark spend, and negotiate smarter sponsorship deals.
This is a full-cycle, quota-carrying sales role for someone who can sell into senior stakeholders, run a consultative and often complex sales process, and close six- and seven-figure annual contracts. You'll act as a trusted advisor to brand marketing and partnership teams, translating SponsorUnited's data and platform into a clear business case for how they discover, price, and activate sponsorships.
This role carries an uncapped commission, and significant upside for reps who can build pipelines, navigate multi-stakeholder deals, and consistently close.
Key Responsibilities
- Own the full sales cycle for net-new brand accounts from prospecting and qualification through demo, negotiation, and close.
- Build and manage a strategic pipeline of target brand accounts across categories (CPG, financial services, QSR, auto, tech, retail, insurance, etc.), prioritizing accounts with the highest sponsorship spend and white space potential.
- Sell to senior stakeholders VPs and Directors of Partnerships, Sponsorship, Brand Marketing, and CMOs often navigating multiple decision-makers and procurement processes within large organizations.
- Run a consultative, insight-led sales process, using SponsorUnited's own data and platform to demonstrate ROI: white space analysis, pricing benchmarks, competitive intelligence, and creative activation examples specific to each prospect.
- Develop and deliver compelling proposals and pricing, structuring deals that reflect account value and multi-year potential.
- Collaborate cross-functionally with Customer Success, Product, Marketing, and Data/Research teams to build account-specific pitches and ensure smooth handoff and onboarding post-close.
- Maintain accurate pipeline and forecasting in the CRM, and report consistently on progress against quota.
- Represent SponsorUnited at industry events, conferences, and networking functions to build relationships and source new opportunities.
- Stay fluent in the sponsorship landscape deal trends, brand activation strategies, and the competitive intelligence/sales enablement space to sell credibly and consult effectively.
What We're Looking For
- 5–10+ years of B2B SaaS sales experience, with a track record of consistently meeting or exceeding quota in a strategic/enterprise, full-cycle closing role.
- Experience selling to marketing, brand, or partnership leaders at large or enterprise organizations; sports, entertainment, media, or sponsorship industry experience is a strong plus but not required.
- Demonstrated success running complex, multi-stakeholder sales cycles with average deal sizes in the mid-five to six figures (or higher).
- Consultative selling ability comfortable using data and insights (not just a feature pitch) to build a business case and challenge prospects' thinking.
- Strong business acumen and executive presence, with the ability to speak credibly to CMOs and VP/Director-level marketing and partnership leaders.
- Proven pipeline generation skills this role is not purely inbound; you should be comfortable prospecting and building your own book of target accounts.
- CRM discipline and forecasting rigor (Salesforce or similar).
- Passion for sports, entertainment, or sponsorship marketing is a genuine advantage given the domain and customer base.
- Bachelor's degree or equivalent experience.
Skills Required
- 5-10+ years of B2B SaaS sales experience
- Track record of consistently meeting or exceeding quota in a strategic or enterprise full-cycle closing role
- Experience selling to marketing, brand, or partnership leaders at large or enterprise organizations
- Experience managing complex, multi-stakeholder sales cycles
- Experience with average deal sizes in the mid-five- to six-figure range or higher
- Consultative selling ability using data and insights to build business cases
- Strong business acumen and executive presence
- Ability to communicate credibly with CMOs and VP- or Director-level marketing and partnership leaders
- Proven pipeline generation and prospecting skills
- CRM discipline and forecasting rigor, including Salesforce or similar
- Bachelor's degree or equivalent experience
- Sports, entertainment, media, or sponsorship industry experience
- Passion for sports, entertainment, or sponsorship marketing
What We Do
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, agencies, and properties to partner intelligently by connecting the entire partnership ecosystem through the most comprehensive data available anywhere. Over 10M images, 10M assets, 700K deals, 200K brands, 22K properties—across sports, media, music and events in the SaaS database. Through detailed analysis and machine learning, we're able to efficiently identify partnership opportunities based on historical performance trends and broad curation and standardization of ideas & strategies, all within the format of a marketplace. The company has diversified solutions to suit all levels and complexities of sponsorship that make entering or scaling in sponsorship much easier.
