Account Executive Earned Media

Reposted 2 Days Ago
Be an Early Applicant
3 Locations
In-Office
32-34 Hourly
Mid level
AdTech • Digital Media
An advocacy agency that affects the way people think and act around today’s biggest challenges
The Role
Develop and execute earned media campaigns for advocacy clients. Responsibilities include drafting press materials, pitching reporters, building press lists, analyzing coverage, monitoring news trends, supporting media training, preparing clients for interviews, managing timelines, and collaborating across account teams. The role also contributes to media strategies, audits, rapid-response efforts, internal best practices, and client reporting.
Summary Generated by Built In

RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations like the ACLU, Black Lives Matter, March for Our Lives, EarthJustice, and GoFundMe are among the more than 500 clients who have chosen RALLY to be their accomplice in this work. 

RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply. 

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE. 

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek those committed to big, bold, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice. Join us. 

WHO WE ARE

RALLY is an advocacy agency with a proven track record of driving progress on complex political and social issues. More than 500 organizations, including Climate United, the Hewlett Foundation, the National Indian Child Welfare Association, and the Robert Wood Johnson Foundation, have partnered with us to drive meaningful change forward.

We work side by side with our clients—offering strategy, creativity, and partnership every step of the way—to advance solutions that benefit people, communities, and the future we all share.

As an equal opportunity employer, we make employment decisions based on qualifications, merit, and organizational needs. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, or any other protected status. We’re committed to fostering a workplace where everyone feels respected, supported, and empowered to do their best work.

HOW WE WORK

RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, immigration, LGBTQIA+ rights, women’s rights, and more.

We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps:

  • Craft bold strategies to move issues forward
  • Design and launch communications campaigns that resonate
  • Build and run digital efforts that drive action
  • Create powerful visual identities, stories, and content that spark connection

ACCOUNT EXECUTIVE, EARNED MEDIA

Are you a strategic storyteller with a passion for shaping news coverage and a knack for building impactful media relationships? Do you thrive in a fast-paced environment and love staying ahead of the latest trends in media? If you're a proactive problem-solver with a knack for strategic media relations and a drive to secure top-tier coverage, you could be a great fit for the Account Executive role in our growing Earned Media Vertical. We are looking for someone who wants to support the development and execution of strategic earned media campaigns that elevate our clients' voices across various sectors and audiences.

You are a great fit for this role if you have a sharp eye for newsworthy angles and a deep understanding of crafting compelling narratives for media placements. This position is ideal for someone who is not only a skilled writer but also an agile, strategic thinker who enjoys the chase of a great placement. Whether your background is in journalism, public affairs, or advocacy, you'll be a key player in developing pitches, securing coverage, and preparing clients for interviews. If you’re a collaborative self-starter who excels at managing multiple priorities under tight deadlines, this opportunity could be for you.

RESPONSIBILITIES

  • Draft and edit high-quality earned media materials, including press releases, pitches, media advisories, op-eds, and briefing memos.
  • Supports proactive media pitching, outreach planning, and press list creation tailored to each client’s voice, goals, and issue area.
  • Contribute to the development of earned media scopes, strategy memos, media audits, and landscape analyses.
  • Collaborate with account teams to execute media plans for key moments such as events, reports, campaigns, and rapid response.
  • Monitor the news landscape, reporter beats, and industry trends to identify opportunities and deliver timely counsel to clients.
  • Support media training, interview prep, and message refinement to help clients communicate clearly and confidently.
  • Manage pitching timelines, follow-ups, and deliverables across accounts with strong attention to detail and accountability.
  • Track, analyze, and report on media coverage to measure impact and extract actionable insights.
  • Use tools such as Cision, Muck Rack, or Meltwater for press list building, coverage tracking, and media analytics.
  • Contribute to building internal earned media tools, best practices, and team-wide learnings.
  • Stay informed on media landscape shifts, newsroom changes, outlet trends, and the evolving role of earned media in advocacy campaigns.
  • Perform other duties as required to support team and organizational priorities.

QUALIFICATIONS

Must-Haves:
  • 3+ years of experience in strategic communications or public relations, with a focus on earned media relations.
  • Exceptional writing and editing skills, with demonstrated experience in drafting high-quality press releases, pitches, and briefing memos.
  • Proven ability to build and maintain effective relationships with a diverse range of media contacts across traditional and new media. 
  • Strong sense of media viability and the ability to provide strategic, grounded input on newsworthy angles and opportunities.
  • Proactive media relations skills, including developing press lists, conducting tailored outreach, and securing top-tier placements.
  • Expertise in media monitoring and reporting, with the ability to measure success against goals and synthesize performance insights for clients.
  • Highly collaborative mindset, with experience working cross-functionally with account teams to execute complex earned media campaigns.
  • Strong project management skills, including the ability to manage multiple timelines, deliverables, and client accounts simultaneously.
  • Comfort level with client and stakeholder engagement in a professional, service-oriented capacity.
  • Knowledge of media tools such as Muck Rack, Cision, Meltwater, or similar platforms.
  • A natural curiosity and an understanding of how shifts in the media landscape impact advocacy and issue campaigns.
Nice-to-Haves:
  • Background in journalism, political comms, podcasting and new media (podcasts, Substack), or newsroom experience
  • Existing relationships with reporters or familiarity with key beats in public interest issue spaces
  • Experience managing rapid response media or staffing high-pressure media moments
  • Familiarity with media training or helping clients show up confidently in interviews
  • Exposure to media coverage analysis or communications audit development
  • Experience contributing to editorial strategy for major reports, public campaigns, or large-scale advocacy pushes
  • Experience with Spanish-language media a plus

BENEFITS AND PERKS

At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together.

We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer:

  • Competitive salary  
  • Flexible time off policy
  • Two months each year of remote work flexibility (July and December)
  • Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
  • One week of paid time off between Christmas and New Year’s Day
  • One-month paid sabbatical after seven years at RALLY
  • 401(k) plan 
  • Generous health, dental, and vision benefits 
  • Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

We Are RALLY, LLC is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage people of all backgrounds—including but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all ages—to apply.

Compensation and Timeline: This is a full-time, hourly position with a pay range of $32–$34 per hour, commensurate with experience. We will review applications through September 7, 2026  and begin interviews shortly after that date. The anticipated start date for this position is September 28, 2026.

At this time, RALLY is unable to provide visa sponsorship for this position. Applicants must be authorized to work in the United States without current or future sponsorship


Skills Required

  • 3+ years of experience in strategic communications or public relations focused on earned media relations
  • Exceptional writing and editing skills, including experience drafting press releases, pitches, and briefing memos
  • Ability to build and maintain relationships with diverse media contacts across traditional and new media
  • Strong understanding of media viability and newsworthy angles
  • Proactive media relations skills, including press-list development, tailored outreach, and securing placements
  • Expertise in media monitoring, reporting, performance measurement, and synthesizing insights
  • Collaborative experience working cross-functionally on complex earned media campaigns
  • Strong project management skills and ability to manage multiple timelines, deliverables, and accounts
  • Professional client and stakeholder engagement skills
  • Knowledge of Muck Rack, Cision, Meltwater, or similar media tools
  • Curiosity and understanding of how media landscape shifts affect advocacy and issue campaigns
  • Background in journalism, political communications, podcasting, new media, or newsroom work
  • Existing reporter relationships or familiarity with public-interest issue beats
  • Experience managing rapid-response media or high-pressure media moments
  • Familiarity with media training or interview preparation
  • Experience with media coverage analysis or communications audit development
  • Experience contributing to editorial strategy for major reports or advocacy campaigns
  • Spanish-language media experience
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The Company
HQ: Los Angeles, CA
79 Employees
Year Founded: 2013

What We Do

RALLY is an advocacy agency. Our entire business model – from our craft to our culture to the clients we partner with – is designed to drive progress around complex political, cultural, and social challenges. No matter the issue, we believe there’s always a unique path forward. It’s just a matter of finding it or creating it. We have, to date, had the honor of partnering with organizations like March for Our Lives, Climate Works, Black Lives Matter, Earth Justice, Native Americans in Philanthropy, National LQBTQ+ Taskforce, and more than 300 other change-making organizations. @BCorporation Certified. LA | SF | SEA | NYC

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