Account Director

The Director of Account Management is responsible for building long-term client relationships, identifying client business goals, and building new custom linqd. solutions for his/her assigned clients. This role is also accountable for managing delivery of assigned client work on strategy, time, and budget working cross-functionally.

The Director of Account Management will work closely with the VP of Account Management and cross-functionally to develop and implement client plans and recommendations, including strategy/insights, targeting, segmentation and personas, customer journeys, messaging and creative direction, omnichannel campaign development, metrics, and program budgeting and timeline.

Essential Duties & Responsibilities:

Client Management:

• Collaborate with the VP of Account Management to build long-term relationships through understanding the client’s business and successful program development and implementation for his/her assigned clients.
• Act as an extension of the client’s team by working to continually understand the client’s business and identifying new opportunities for linqd. to deliver new services and programs that deliver linqd.-established client sales goals.
• Manage the day-to-day needs of all assigned clients.

Client Strategy Development:

• Collaborate with the VP of Account Management to understand the building industry broadly and apply this knowledge to client linqd. solutions.
• Uses his/her deep understanding of marketing and sales to have a series of linqd. business conversations with the client that collects business intelligence used to build a linqd. strategic custom solution.
• Works cross-functionally (partners with analytics, creative, marketing operations, etc.) to develop client marketing and sales strategies using a deep understanding of the client’s business and goals. Authors the strategy alone or in collaboration with the VP of Account Management.
• Authors a client strategic brief outlining the client’s business need, target audience, and campaign or program solution and metrics. Leads a cross-functional linqd. discussion within the new client/program development process to review the strategic brief and discuss/answer questions with the linqd. team.
• Reviews and/or authors a creative brief that translates the strategic brief to the messaging and creative that will be developed. Leads a cross-functional discussion within the new client/program development process to review and discuss the creative brief.
• Act as the trusted advisor to his/her assigned clients in the following areas:
  • Definition of marketing strategy, including insights, channels, testing strategies, messaging/offers, tactics, and frequency.
  • Coordination of client-specific content (new or existing) into marketing tools.
  • Identification of key metrics to measure program success and linqd.’s strategic contribution.
  • Utilize business intuition and experience to anticipate client and industry marketing concerns and proactively address them.

Client Operations:

• Works cross-functionally with operations and analytics to manage successful client implementation and operations across all programs.
• Works cross-functionally to oversee the development of all client program creative, channels, and reporting metrics.
• Leads periodic client review meetings for assigned clients keeping the client informed on the strategy, the linqd. value to the client, and the metrics of the program.
• Leads periodic internal client review meetings with linqd. executive staff to review client program metrics, linqd. sales budgets, new business opportunities, and any potential concerns for his/her assigned clients.
• Coordinate with the teams to ensure adequate systems integrations are in place for the execution of multi-channel marketing programs.
• Works as part of a cross-functional team to design and enhance current client reporting and attribution.
• Must maintain and keep the confidentiality of all customers, clients, and company information in accordance with the confidentiality agreement signed at the commencement of employment with linqd.

Leadership:

• Conduct regular cross-functional discussions regarding assigned client needs, business background, and/or program implementation.
• Serve as an internal account management expert, maintaining a broad knowledge of marketing industry developments and innovations and introducing them to linqd. as warranted.
• Follows all linqd. team processes, system use, and policies.

The above job duties and responsibilities are not intended to be an all-inclusive list of duties and standards of the position.

Core Competencies & Experience:

• At least five years of experience in an account management role working in an Agency, Consultancy, or marketing role in a B2B, B2C, or preferably a B2B2C company.
• Prefer building industry experience or related multi-channel/multi-audience industry (B2B2C).
• Marketing-related background, including product or brand management support experience. Four (4) plus years of experience
• Knowledge of developing go-to-market strategies from client or market business analysis or inputs. Able to author the strategy his/herself.
• Strategic problem-solving abilities and expertise in the interpretation of customer needs and requirements.
• Must understand or learn the industry, market, and product/service trends affecting our client’s competitiveness.
• Exceptional interpersonal skills, leadership by example.
• Personal and team organizational, project-management, and time-management skills.
• Exceptional negotiation skills.
  
• Ability to work under pressure whilst maintaining a calm outlook. Thriving in an environment that never stops is a must.
• A personable and professional character that will allow you to build client rapport.

Education Requirements:  BS/BA degree (Marketing, Business, Communications, or related fields preferred), MBA preferred