The Role
Lead travel-focused PR campaigns, secure high-profile earned media, mentor managers and juniors, provide strategic counsel, develop brand partnerships, manage events and budgets, and drive business development and client relationships.
Summary Generated by Built In
About Us
Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.
DEI Statement
Differences fuel the creative spirit.
At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.
More About the Role
Join our Travel team as a New York-based Account Director! Dive into a dynamic role. Your chance to fuel the creative spirit starts here!
Responsibilities
Benefits
Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.
#LI-hybrid
Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.
DEI Statement
Differences fuel the creative spirit.
At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.
More About the Role
Join our Travel team as a New York-based Account Director! Dive into a dynamic role. Your chance to fuel the creative spirit starts here!
Responsibilities
- Media Relations Mastery: Leads by example in securing earned media, focusing on marquee feature stories in top national outlets and emerging media platforms, while driving the team to surpass annual KPIs to amplify brand recognition.
- Team Mentorship & Development: Supports the growth and advancement of manager-level and junior-level staff through mentoring, development, and retention efforts.
- Client Engagement & Industry Expertise: Leverages industry expertise to anticipate client needs, becoming a trusted partner in their success, while proactively addressing opportunities and challenges with strategic solutions.
- Strategic Counsel: Provides strategic guidance to clients, collaborating with agency partners to develop and execute impactful communication and creative campaigns, enhancing brand reputation and visibility.
- Brand Collaborations & Partnerships: Leads the ideation, execution, and recommendation of brand collaborations, partnerships, talent-led campaigns, and event strategies, leveraging creativity to resonate with key media and target audiences.
- Business Development: Proactively identifies new business leads and opportunities, developing proposals and presentations.
- Professional Experience: Brings at least six years of full-time experience in public relations and media relations.
- Passion & Industry Knowledge: Genuine enthusiasm and in-depth knowledge of Luxury, Lifestyle and Travel industries, with a proven track record of delivering impactful stories across diverse media. Ideally has at least two years of direct experience in managing a travel industry account.
- Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with top media outlets and key freelance writers, fostering trust and mutual respect. Your ability to connect with others strengthens our network and enhances our clients’ reputation.
- Leadership & Event Management Expertise: Exemplifies proficiency in team management of at least two direct reports and orchestrating events/programs with both small and large budgets, showcasing adept organizational skills and strategic resource allocation.
- Travel Flexibility: Embraces opportunities to travel for work-related events or meetings, allowing for engagement and collaboration across diverse settings.
- Communication Skills: Exceptional written, verbal, and interpersonal communication skills online and in-person. Spanish speaking and writing skills would be a huge plus for this role.
- Media Landscape Mastery: Possesses a comprehensive understanding of the media landscape, including print, online, broadcast and new-media (i.e. podcast) channels, enabling effective media outreach and engagement.
- Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
- Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience.
Benefits
- Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
- Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
- Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
- Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
- Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
- Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
- Phone Expenses: Receive business line, or have personal phone number covered on agency plan
- Technology: Company provided laptop and accessories, along with IT support
- Bonuses: Potential for discretionary end-of-year bonuses
- Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
- Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives
Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.
#LI-hybrid
Skills Required
- 6+ years of full-time public relations and media relations experience
- 2+ years managing a travel industry account
- Deep knowledge of Luxury, Lifestyle, and Travel industries
- Established relationships with top media outlets and freelance writers
- Experience managing a team with at least two direct reports
- Experience planning and executing events/programs with small and large budgets
- Exceptional written, verbal, and interpersonal communication skills
- Spanish speaking and writing skills
- Comprehensive understanding of media landscape across print, online, broadcast, and new media (podcasts)
- Willingness and flexibility to travel for work-related events or meetings
- Commitment to diversity, equity, and inclusion and cultural competency
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The Company
What We Do
We are a creative communications agency specializing in the marketing of luxury and prestige brands. From high-level feature stories in influential media to innovative programs, partnerships and events that drive conversation online, we devise clever strategies and create inspired content to reach the right audiences and build brands.
