The Role
Lead luxury travel and hospitality PR accounts, developing integrated media, event, influencer, and communications campaigns. Manage hotel and restaurant launches, media relations, client strategy, budgets, events, new business proposals, and agency collaboration. Mentor and motivate account teams, build strong consumer and trade media coverage, support staff development, and oversee campaign execution across travel, lifestyle, fashion, business, social, and cultural programming.
Summary Generated by Built In
Together Group is a curated group of creative consultancies, immersive technology, marketing, and production studios, spanning technology, creative, design, communications, production, and digital. We blend creativity, culture, and cutting-edge technology to craft the future of luxury and lifestyle, partnering with global luxury clients across Europe, North America, the Middle East, and Asia
About the Agency:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For over two decades, we've led culturally connected, results-driven brand communications . We bring together diverse, cross-generational networks to connect people and brands, build strategy, and drive commercial success across Communications, Events, Social Media, Partnerships, and VIP & Talent.
Role Overview:
PURPLE has a unique opportunity for a senior level publicist to join our global PR agency’s LA office leading luxury travel/hospitality accounts.
As a senior lead for the travel/hospitality team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with luxury hotels, hotel openings and food & beverage outlets. Strong media contacts and relationships with top-tier consumer press and trade press are a must.
About the Agency:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For over two decades, we've led culturally connected, results-driven brand communications . We bring together diverse, cross-generational networks to connect people and brands, build strategy, and drive commercial success across Communications, Events, Social Media, Partnerships, and VIP & Talent.
Role Overview:
PURPLE has a unique opportunity for a senior level publicist to join our global PR agency’s LA office leading luxury travel/hospitality accounts.
As a senior lead for the travel/hospitality team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with luxury hotels, hotel openings and food & beverage outlets. Strong media contacts and relationships with top-tier consumer press and trade press are a must.
Key Responsibilities
The Account Director will work closely with Senior Members of the Lifestyle team based in LA. You will be the lead on accounts and projects, serving as a trusted strategist and expert voice for clients. This individual will serve as a mentor, manager, and lead example for all account teams on client management, results, staff development and strategic guidance. The candidate will also be heavily involved in new business.
- Proactively builds and implements strategy for clients
- Evaluate and understand client business objectives and crafts strategies that reflects those business objectives.
- Lead client programs and campaigns from planning to execution within the specified budget including new hotel launches
- Event conception and management
- Pull and collaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertise
- Manage client benchmarks and deliver strong media coverage through leadership and guidance
- Consistently produce high quality internal and external communications content
- Manage and motivate other members of the team to ensure day to day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level.
- Proactively seek out and propose new business ideas, creating proposals and pitching
- Strategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion and business media.
- Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and/or other deliverables.
Skills, Knowledge and Expertise
- 6-8 years of travel/hospitality public relations experience at a PR agency
- A track record of success opening new hospitality venues (hotels/restaurants) and generating consistent ongoing media coverage
- Familiarity with the luxury market and clientele
- Ability to be very nimble and work efficiently and effectively in a fast-paced environment
- Integrated communications campaign conception beyond traditional media
- Articulates ideas succinctly and is comfortable with public speaking and presentations
- Superior high-level media contacts across broadcast, print and online media
- A “proactive” attitude and team mentality and experience leading a team
· Excellent written and verbal communication skills
· Exceptional problem-resolution skills, including the ability to think creatively and outside the box
Skills Required
- 6-8 years of travel and hospitality public relations experience at a PR agency
- Proven success opening new hospitality venues, including hotels and restaurants
- Experience generating consistent ongoing media coverage
- Familiarity with the luxury market and clientele
- Experience conceiving integrated communications campaigns beyond traditional media
- Superior high-level media contacts across broadcast, print, and online media
- Experience leading, managing, and mentoring a team
- Excellent written and verbal communication skills
- Strong public speaking and presentation skills
- Exceptional problem-resolution and creative thinking skills
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The Company
What We Do
Together Group is a curated collective of creative consultancies, marketing, technology, and production studios that create and elevate brands, experiences, and destinations for luxury and lifestyle sectors.
