Account Director, Lead Generation

Our Company

Strand Marketing is a boutique digital marketing consultancy that partners with complex, high-value brands to deliver strategic client services and performance-driven media. We combine rigorous program management, technical excellence and a collaborative culture that values care, clarity, curiosity, and accountability.

The Role

We’re hiring an Account Director who is the strategic, day-to-day leader for a complex, data-driven enterprise account within the insurance vertical. This role owns the relationship, steers account strategy, and ensures flawless execution across media, data, and team operations. You are the connective tissue between the client, the internal media team, and Strand leadership—responsible for performance, clarity, and growth.

What you’ll do

Strategic Account Leadership

• Serve as the primary point of contact for the client, owning day-to-day communication and long-term account direction.
• “Steer the ship” by translating business goals into clear media and executional priorities.
• Proactively identify opportunities to expand into new publishers, channels, and media strategies.
• Own and continuously reinforce the operating model between Strand and the client (cadence, reporting formats, level of detail, and decision-making process) to ensure the account operates in a way that enables proactive strategy rather than reactive execution.
• Identify when the account is operating in a reactive, client-driven mode and actively implement changes to planning, cadence, and workflows to shift the team toward proactive, Strand-led strategy.

Media & Channel Fluency

• Understand and confidently speak to performance across lead generation channels, including click aggregators and native lead buying (e.g., MediaAlpha, Taboola, and similar).
• Partner closely with the media team to evaluate performance, troubleshoot issues, and scale what’s working.
• Bring a working knowledge of insurance and lead-gen dynamics (costs, quality, compliance, volume, and efficiency tradeoffs).
• Guide the media team in prioritizing work based on strategic objectives, not solely on client-driven requests or short-term operational pressure.

Data-Driven Decision Making

• Analyze performance data using spreadsheets and reporting tools to extract insights, trends, and recommendations.
• Be highly comfortable with math, pacing, forecasting, and performance analysis.
• Translate complex data into clear narratives for both day-to-day contacts and executive stakeholders.
• Demonstrate the ability to convert highly detailed, micro-level performance data into executive-level strategic narratives and recommendations, while preserving data integrity for tactical and operational stakeholders.

Client Management & Executive Communication

• Lead client check-ins, performance reviews, and Quarterly Business Reviews (QBRs).
• Build clear, polished presentations and documentation that support strategic recommendations and account health.
• Communicate confidently with senior stakeholders, balancing transparency, credibility, and forward-looking strategy.
• Comfortably and professionally push back on client requests when they conflict with agreed strategy, operating model, or Strand’s ability to deliver proactive, high-impact work.
• Set and manage expectations with clients regarding reporting formats, level of detail, timelines, and delivery approach to protect team focus and enable strategic leadership.

Team Leadership & Internal Coordination

• Manage and guide the internal account team (media strategists, analysts, project managers, publisher partners).
• Set priorities, create clarity, and ensure accountability across workstreams.
• Act as the internal advocate for the account, raising risks early and aligning resources to client needs.
• Proactively align Strand leadership on account realities, delivery constraints, and client dynamics to ensure expectations for strategy, storytelling, and execution are realistic and aligned.
• Serve as the escalation point for internal friction caused by competing client and leadership expectations, and drive resolution through clear prioritization and decision-making.

A Plus:

• Experience inlead generation, performance marketing, and/or insurance (strongly preferred).
• Demonstrated ability to operate at both tactical and executive levels—bridging deep operational detail with strategic narrative and recommendations.
• Proven success owning complex, data-heavy accounts with enterprise-level clients.

The right way to operate here

We’re looking for an account owner who is able to translate publisher insights into client recommendations. You’re calm under pressure, low-ego, and take ownership. You coach others, favor repeatable playbooks over tribal knowledge, and connect tactical work to commercial outcomes.

Benefits

• Competitive pay
• 401(k) with 4% company match
• Comprehensive medical, dental & vision
• WFH Mondays and WFH + Half-Day Fridays year-round
• Monthly WFH and lifestyle stipend

Team events, happy hours and volunteer opportunities

Pay: $144,000.00 - $220,000.00 per year