Director, Social & Influencer Strategy

Have you ever been accused of being Extremely Online — and secretly thought, “thank you”? Do you scroll TikTok, Instagram, and LinkedIn with equal enthusiasm, then immediately translate what you see into, “here’s how a Fortune 100 client could actually use this without embarrassing themselves”? Do you instinctively know the difference between a moment that belongs in a client deck and one that should stay buried in the group chat?

On any given day, you might be:

• Building an influencer program that’s smart enough for the C-suite but will actually land on social.
• Coaching associates on how to use a trending sound without making the brand look like someone’s dad on TikTok. Unless it’s a cool dad.
• Advising a client on whether they need that A-list celeb… or if five niche creators will actually do the job better.
• Partnering with creative, paid, and earned colleagues to pull off an idea that feels both ambitious and achievable.
• Presenting a social strategy so good that your clients forget to check their email mid-meeting.

POV: You’re our next Director, Social + Influencer Strategy.

Weber Shandwick is looking for an Atlanta based Director, Social + Influencer Strategy who speaks internet fluently, loves strategy, and can lead both social and influencer programs with confidence (and maybe a little humor).

What You’ll Do.

• Lead integrated social + influencer strategies that move culture and
• Build and oversee influencer programs from strategy to execution — spotting the right creators, negotiating contracts, and measuring impact.
• Counsel clients on the creator strategy and help them navigate influence vs. reputation risk.
• Translate memes, moments, and data into client-ready recommendations that land.
• Serve as senior counsel to executives and win trust in the room.
• Mentor and elevate junior team members
• Help shape the future of our Atlanta office and contribute to growth across the agency.

Who You Are

• 7–9+ years of experience in social, influencer, or integrated communications (agency background a plus).
• Proven track record leading large, complex integrated campaigns that blend social + influencer strategy.
• Deep expertise in social platforms, influencer marketing trends, content formats, ad targeting, and analytics.
• Both strategist and operator — equally comfortable selling the vision to the C-suite and talking content vibes with creators.
• Skilled at building and managing influencer partnerships, with experience collaborating across creative, media, analytics, and PR.
• A strong people leader who motivates, coaches, and raises the bar for everyone.
• Known for making strategies that actually make sense — for the brand, the audience, and the cultural moment.
• Excellent communicator and persuasive presenter, in person and virtually.
• Culturally fluent, endlessly curious, resilient, and proactive — with a healthy sense of humor.

TL;DR: You’re social media obsessed, strategically brilliant, influencer-savvy, funny enough to survive a client dinner, and ready to make Atlanta another hub for social + influencer greatness. If that sounds like you we have a seat for you in Atlanta and sometimes a square on Microsoft Teams.

• 7–9 years of experience in digital communications, marketing, or related fields with a strong focus on influencer marketing and social media.
• Proven experience supporting large, complex clients with integrated campaigns that blend social and influencer strategies.
• Deep expertise in social platforms, influencer marketing trends, content formats, ad targeting, and analytics.
• Demonstrated ability to provide high-level client counsel, manage multiple stakeholders, and drive measurable outcomes.
• Strong cross-functional collaboration experience across creative, media, analytics, and PR.
• A passion for pop culture, creators, and emerging digital communities, with a keen sense of cultural fluency.
• Experience building relationships with creators, influencers, and agents, with proven ability to manage partnerships.
• Strong organizational, project management, and multitasking skills; comfortable in a fast-paced environment.
• Excellent written and verbal communication skills; persuasive presenter both virtually and in-person.
• A resilient, entrepreneurial mindset—curious, proactive, and with a healthy sense of humor.

• Social Platforms: Proficiency across Instagram, TikTok, YouTube, X/Twitter, LinkedIn, Facebook, and emerging platforms, with an understanding of native content formats and analytics.
• Influencer Marketing Tools: Experience with influencer marketing platforms and CRM systems (e.g., CreatorIQ or similar), and comfort with industry-standard analytics solutions for campaign measurement.
• Compliance & Governance: Knowledge of FTC guidelines, platform requirements, and risk/liability considerations in influencer campaigns.
• Analytics & Management Tools: Familiarity with social listening, analytics, and management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Hootsuite, Google Analytics, etc.
• Research & Insights: Superb desk research skills and ability to translate insights into actionable strategies.
• Content Creation: Strong writing skills for short-form social content and experience building compelling presentations that tell smart, original stories.
• Technical Skills: Comfort with Microsoft Excel and PowerPoint for creating client-ready deliverables.
• Communication & Presentation: Clear, persuasive communicator and confident presenter (virtually and in-person).
• Strategic Thinking: Ability to translate client needs into integrated social + influencer programs that deliver measurable impact.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $93,000 - $123,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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