Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
As an Account Director, you will be a central figure in our client relationships, confidently managing a portfolio of accounts and contributing significantly to the practice's success. You will possess the gravitas to offer strategic client counsel, especially for B2B and B2G financial clients, and the ability to inspire and guide your project teams. With a focus on strategic communications, you will establish yourself as a 'trusted consultant,' overseeing the delivery of critical strategic services such as Media Training, Crisis Management, and advanced Messaging Development.
You will be passionate about your own professional development and the growth of those around you, championing Burson standards and contributing to the strategic goals of your team and practice. Known across the agency for your positive reputation, problem-solving skills, strong business acumen, excellent analytical capabilities, and creative vision, you will be instrumental in positioning companies within a complex global financial and political context through robust thought leadership and media relations strategies.
What you'll do:- Serve as a trusted strategic advisor to senior B2B and B2G financial clients, enhancing relationships and achieving communication objectives.
- Lead the development and execution of comprehensive thought leadership strategies, including crafting compelling op-eds and articles.
- Oversee high-level media relations, managing proactive outreach, press conferences, and engaging with top-tier financial journalists.
- Direct "calendar work," strategically positioning clients around financial results announcements and key industry events.
- Provide expert counsel on positioning companies within the relevant global financial and political environments.
- Drive client growth by identifying new opportunities, developing proposals, and expanding existing engagements.
- Mentor and develop junior team members, fostering a collaborative and high-performing project environment.
- Ensure the consistent delivery of high-quality, impactful creative executions that meet and exceed client expectations.
- Proven experience as an Account Director or Senior Account Manager, with significant experience in corporate & financial communications.
- Demonstrable track record in B2B and B2G financial sector communications, including direct engagement with decision-makers.
- Extensive experience in developing and implementing strategic thought leadership campaigns.
- Exceptional media relations skills, including a robust network of financial and business journalists and experience managing press conferences.
- Understanding of financial calendar work or an interest in learning (e.g., results reporting, investor relations) and global market positioning.
- Ability to provide strategic counsel to senior clients, articulating complex business messages clearly and effectively.
- Proven experience in leading, mentoring, and developing junior team members.
- Excellent strategic thinking, problem-solving, and business development capabilities.
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
