HONK is a technology-driven roadside assistance platform that connects enterprise customers (insurance carriers, auto clubs, warranty companies, and fleet operators) with a nationwide network of independent service providers. Our mission is to help people and vehicles move forward - quickly, safely, and seamlessly - whenever and wherever it matters most.
Our platform powers one of the largest digital roadside assistance marketplaces in North America, intelligently connecting enterprise customers with a nationwide network of service providers. Through automation, AI, and modern dispatch technology, we're helping the industry move beyond legacy call-center models to deliver faster, more transparent, and more reliable roadside assistance at scale. Backed by private equity and investing aggressively in innovation, we're building the future of roadside assistance.
The Role
As an Account Director, you'll identify strategic opportunities, build executive relationships, navigate complex buying organizations, and lead customers from first conversation through contract execution and successful commercialization.
Unlike many enterprise sales organizations, we believe hunting and long-term account management are different disciplines. Once a customer is successfully commercialized, ownership transitions to our Strategic Account Management team, allowing Account Directors to stay focused on what they do best - creating and winning the next enterprise opportunity.
You Will:
- Create and execute account strategies that open doors, build executive sponsorship, and convert targeted prospects into long-term HONK customers.
- Generate a predictable pipeline through strategic prospecting, executive networking, industry engagement, and partner relationships.
- Establish trusted relationships with executive decision-makers across insurance, automotive, fleet, mobility, and technology organizations.
- Lead complex enterprise sales cycles involving executive leadership, operations, technology, procurement, legal, and finance stakeholders.
- Understand customer business challenges and position HONK’s platform to deliver measurable business outcomes.
- Develop commercial proposals, executive presentations, business cases, and contract strategies.
- Lead contract negotiations through execution while partnering with internal stakeholders to ensure successful customer commercialization.
- Collaborate closely with Product, Operations, and Strategic Account Management throughout the sales process.
- Maintain accurate pipeline management, forecasting, and CRM reporting.
- Represent HONK professionally at customer meetings, conferences, and industry events.
Qualifications:
- 5+ years of enterprise sales experience selling complex technology or SaaS solutions.
- Proven success acquiring new enterprise customers and consistently exceeding sales targets.
- Experience managing complex, multi-stakeholder sales cycles with Fortune 1000 or large enterprise organizations.
- Executive presence with the ability to build trusted relationships at the C-suite and senior leadership levels.
- Strong business acumen with experience developing commercial strategies, business cases, and executive presentations.
- Excellent negotiation, communication, and relationship management skills.
- Demonstrated ability to thrive in an entrepreneurial environment with a high degree of ownership and autonomy.
- Experience within insurance, automotive, fleet, mobility, marketplace, infrastructure, or enterprise technology organizations is strongly preferred.
Skills Required
- 5+ years of enterprise sales experience selling complex technology or SaaS solutions.
- Proven success acquiring new enterprise customers and consistently exceeding sales targets.
- Experience managing complex, multi-stakeholder sales cycles with Fortune 1000 or large enterprise organizations.
- Executive presence with ability to build trusted relationships at the C-suite and senior leadership levels.
- Strong business acumen with experience developing commercial strategies, business cases, and executive presentations.
- Excellent negotiation, communication, and relationship management skills.
- Demonstrated ability to thrive in an entrepreneurial environment with a high degree of ownership and autonomy.
- Experience within insurance, automotive, fleet, mobility, marketplace, infrastructure, or enterprise technology organizations.
What We Do
HONK, a flexible on-demand mobility platform, helps top insurers, fleets, automotive OEMs, and used-car retailers deliver modern, digital roadside customer experiences and meet scalable same-day vehicle transport demands. HONK delivers results for your business: HONK’s transparent platform, expansive nationwide partner network of over 75,000 service vehicles, and fully managed contact center delivers results: > 50% reduction in service wait times > Double digit increases in NPS and Customer Satisfaction scores > 100-200% increases in automation and STP(straight through processing) > Saving hundreds of thousands in operational costs for clients With HONK, businesses increase efficiencies through advanced digital tools, customizable integrations, and HONK’s high-performing service provider network to build brand-defining retention and loyalty engines. HONK's digital-first, modular approach is designed to optimize: > Roadside assistance programs > Auto claims processing > Accident scene management > Fleet maintenance > Vehicle logistics and transport Through a data-first approach, we collect and dissect real-time, granular metrics to continuously build innovative products that solve operational inefficiencies, promote brand loyalty and improve customer retention for our clients. Headquartered in Los Angeles, CA. HONK has helped millions of customers get back on the road safely since 2014. ––––> For more information on how HONK can help your business, visit www.honkforhelp.com/industry-solutions ––––> For information on becoming a HONK Service Provider Partner, visit www.joinhonk.com. ––––> For motorists who need immediate roadside assistance, visit www.honkforhelp.com.






