Digital Marketing Coordinator
Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.
The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.
Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.
We are looking for a motivated and organized Digital Marketing Coordinator to assist our Business Development team in driving lead generation and expanding our business. As the Digital Marketing Coordinator, you are a key player in supporting Lamark’s business growth. The Digital Marketing Coordinator will report to the SVP of Performance and support the Sales Organization. They will work closely with department specialists and new potential clients.
Lamark’s business development department is a blend of sales, marketing, and strategy. In this role it is important the marketing coordinator is an organized multitasker able to handle many projects and meet deadlines. The Digital Marketing Coordinator will collaborate with channel-specific marketing teammates (SEO, Creative, Media, etc.) to assist with preparation of presentations and pitches for prospective clients. This role will actively assist the team in creating digital strategies and synthesizing ideas into actionable items that can be presented in pitch presentations. This person will need to be responsive to time-sensitive and deadline-driven proposal efforts, be flexible in meeting multiple priorities, and thrive in a fast-paced environment.
Responsibilities + Activities included:
- Ensuring that all business development activities are coordinated and executed in a timely manner
- Coordinating and Creating marketing proposals for business development teams.
- Leading internal Kick-Off meetings, gathering ad account access, and improving marketing documentation in pitches.
- Proactive communication to both internal and external partners.
- Creating and maintaining projects in the PM tool (Workfront)
- Ability to juggle and prioritize a diverse workload with competing timelines.
- Tracking submitted proposals and providing feedback to management to keep the business dev process moving forward.
- Prepare marketing activity reports and metrics for measuring program success
- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Communicate objectives, timelines, and deliverables to sales team, and provide instructions
Requirements + Experience:
- 1-2 years of professional marketing experience.
- In-depth knowledge of online marketing tools and technology
- Sense of ownership + pride in your performance and its impact on the Lamark’s success
- Knowledge of digital marketing channels
- Excellent verbal and written communication skills
- Ability to prioritize tasks and meet deadline
- Strong organizational skills
- Excellent time management and organizational skills
- Strong attention to detail and accuracy
- Ability to work in a fast-paced and changing environment
Perks & Benefits
- Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
What We Do
Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms. We specialize in developing digital strategies that facilitate innovation for brand awareness, consumer engagement and accelerated customer acquisition across multiple channels.
As a group of savvy and talented professionals fueled by a passion to create purposeful digital advertising, superior branding and the best marketing strategies possible, we are driven by one simple philosophy—to create extraordinary marketing campaigns that yield measurable results for our clients, brands, and agency partners.
With years of hands-on industry experience and innovative technologies, we have been able to successfully provide a wide variety of marketing solutions for many clients, ranging from Fortune 500 companies to large advertising agencies, retail brands, celebrities and more.
By building a integrated platform in-house, we have truly developed a unique and comprehensive approach to achieving business growth. Whether the goal is to launch, improve, diversify, or grow, we can build a winning strategy to exceed expectations with a commitment to ongoing optimization.
