Accenture Song - Digital Marketing Transformation Consultant

About Accenture：
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.
For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .
 

About Accenture Song：
As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.
 

Job Description:

We’re hiring a Marketing Transformation Consultant to spearhead marquee projects for clients across APAC. You’ll reimagine marketing operating models, embed AI-driven workflows, and establish future-proof "run functions" that turn digital capabilities into sustained competitive advantage.

This role is mission-critical: You’ll help clients transition from fragmented campaigns to intelligent, autonomous marketing systems – leveraging AI for real-time decisioning, self-optimizing journeys, and frictionless customer experiences.

Example Projects:

• Redesigning end-to-end marketing operations with GenAI content engines and predictive journey orchestration.
• Building AI-powered "marketing control towers" for unified planning, execution, and analytics.
• Implementing agile operating models (e.g., hybrid human-AI pods) for hyper-personalization at scale.

Key Responsibilities:

• 1. Design Future-Ready Marketing Operations
  • Diagnose operational gaps and build AI-augmented workflows for campaigns, resources, and learning systems
  • Create simple run-function blueprints to automate repetitive tasks (briefing, approvals, reporting)
• Develop campaign timelines and resource plans that align with business goals
• 2. Embed AI in Campaign Execution
  • Turn strategies into self-optimizing campaigns using generative AI (briefs/content) and predictive analytics
  • Manage campaign logistics end-to-end: from channel selection to performance tracking
  • Build automated customer journeys triggered by real-time behavior (e.g., abandoned cart flows)
• 3. Drive Customer-Centric Growth
  • Translate CX strategies into channel-agnostic campaigns that follow customer journeys
  • Analyze campaign data daily to adjust tactics and boost conversion
  • Break down data silos to enable personalized "segment-of-one" activation
• 4. Lead Transformation & Adoption
  • Prepare stakeholder reports showing ROI and improvement opportunities
  • Mentor teams in AI-powered ways of working (e.g., using co-pilots for planning)
  • Build client-ready playbooks for scaling new capabilities
  • Stakeholder management while collecting requirements, proposing ideas/ solutions, closing the gap to mitigate risk
  • Manage a team to deliver great value to clients

Experience, Attributes and Qualifications:

• Degree holder with 5+ years solid working experience in digital consulting firms
• Exceptional client management, communication and presentation skills
• A growth mindset and an ability to manage and drive client conversations
• Strong analytical, critical thinking and problem-solving skills
• Project management skills
• Proficiency in marketing analytics tools

Desirable:

• Experience with a variety of marketing channels, such as social media, email marketing, and pay-per-click advertising
• Knowledge of the latest marketing trends and technologies
• Creativity and the ability to think outside the box

#LI-GM

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.