We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role. #LI-MM1
A day in the life:
The Marketing Operations Strategist is a strategic and detail-oriented problem solver passionate about optimizing marketing technology, processes, and data strategies to drive growth. In this role, you’ll act as both an advisor and hands-on contributor, improving lead capture, nurture, and funnel progression through Marketing Automation Platform refinement, data integrity, and scalable operations strategies. Responsibilities include HubSpot setup, integrations, cleanup, and optimization, along with broader CRM and marketing operations improvements. This role blends technical expertise, strategic thinking, and project management to keep workstreams aligned and elevate campaign effectiveness for B2B clients.
Key Responsibilities:
Marketing & RevOps Strategy
- Act as a strategic partner to client stakeholders, translating business objectives into actionable marketing and revenue operations roadmaps.
- Define key processes, data models, and SLAs that support scalable growth and operational clarity.
Platform Management & Optimization
- Manage HubSpot setups, integrations, cleanups, and ongoing optimization
- Ensure Marketing Automation Platforms (HubSpot, Pardot) and CRM systems (Hubspot, Salesforce) operate cleanly and efficiently through:
- Deduplication (e.g., Insycle)
- Field standardization
- Contact purges
- Sync error resolution
- Compliance program setup
- Data enrichment
- Strategize and implement:
- Lifecycle automation and workflow development
- Lead scoring models
- List segmentation and ICP targeting
- Sales and marketing alignment processes and automation
Audits & Diagnostics
- Conduct health checks of marketing and sales funnel infrastructure, including lead routing, data hygiene, attribution, and system integrations
- Identify performance gaps, quantify impact, and prioritize fixes and enhancements
Reporting & Insights
- Build reports and dashboards to track marketing success metrics, campaign attribution, and sales performance
- Analyze campaign, pipeline, and revenue data to uncover trends and deliver actionable insights to internal and client stakeholders
Framework Development & Enablement
- Create playbooks and SOPs for campaign structure, reporting standards, lifecycle strategy, and data governance
- Support internal Marketing Ops team growth by contributing to product development, identifying opportunities for improvement, and sharing insights
- Leverage AI tools and Power Digital’s Nova ecosystem to enhance and scale delivery
Types of Projects You’ll Support:
- Go-to-Market (GTM) Operations Planning – Operationalizing launch plans across channels within the martech stack.
- Account-Based Marketing (ABM) – Supporting audience segmentation, routing logic, engagement tracking, and attribution.
- ABM Account Selection – Lead the strategic selection of accounts for ABM programs within the martech stack based on data-driven analysis of intent signals, pipeline potential, historical performance, and alignment with business objectives. Partner with strategists to prioritize tiers (1:1, 1:few, 1:many) and build consensus on target cohorts.
- Marketing Funnel Optimization – Diagnosing conversion drop-offs and improving lead handoff processes.
- CRM and Marketing Automation Strategy – Enhancing workflows in platforms like Hubspot, Salesforce, and Pardot.
- Sales Enablement Support – Improving lead-to-rep workflows and reporting visibility.
- Lifecycle Nurturing – Implementing scoring models, reactivation workflows, and customer journey design.
- Reporting & Attribution – Building dashboards and measurement frameworks that tie marketing activity to revenue.
Qualifications:
- 2+ years of experience in Marketing Operations or Revenue Operations, preferably in B2B or agency environments.
- Strong experience in Hubspot and Salesforce with a general proficiency in Pardot (Any other CRMs or MAPs are a plus!)
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication skills—comfortable working with cross-functional teams and client stakeholders.
- Experience managing multiple projects and deadlines simultaneously.
Key Performance Indicators (KPIs)
- Campaign & UTM Governance – Ensure 100% of new campaigns follow naming and member-status conventions and ≥95% of inbound records capture required UTM/attribution fields, with ≤2% month-over-month drift, verified through governance audits.
- Account Engagement & Progression – Track ICP account movement through the ABX funnel, tracked as % of accounts reaching defined engagement tiers and velocity of stage progression.
- Automation Quality & Change Control: 0 critical incidents from workflow changes; ≥95% pass rate on pre-deployment tests; 100% of changes documented with rollback plan and peer review.
- Quality of Client Deliverables - Deliver 100% of tasks, strategies, and reports on or before agreed deadlines, with fewer than 10% requiring major revisions each month, as measured through internal review and client feedback.
- Internal & Client Satisfaction - Participate in 100% of scheduled client meetings held on time and documented with clear agendas and recaps, as well as prepare and share client information internally a minimum of 24 hours ahead of client calls
Most Important Things (MITs)
- Process-first mindset - you proactively document processes & workflows and build scalable systems
- Re-prioritization - you can pivot strategies / readjust previously developed plans if needed
- Cross Collaboration - you collaborate closely with team members across internal departments and roles
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
