ABM, Rogaine Global Innovation

Posted Yesterday
Be an Early Applicant
2 Locations
Remote
111K-156K Annually
Mid level
eCommerce • Healthtech • Software
The Role
Lead innovation and marketing strategy for Global Rogaine, partnering cross-functionally to identify growth opportunities, guide new product development, and execute launches and communications. Conduct market, consumer and competitor analysis, manage agencies and budgets, ensure regulatory compliance, and drive global and regional launch plans to deliver commercial success.
Summary Generated by Built In

Kenvue is currently recruiting for a:

ABM, Rogaine Global Innovation

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Manager, Rogaine Innovation

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Associate Brand Manager for Innovation on Global Rogaine is responsible for partnering with the team to identify and execute innovation, claims and communications required to drive global growth. This role is ideal for a candidate with strong CPG brand-building experience, a passion for consumer-led innovation, and the ability to operate effectively in a highly cross-functional, global matrixed environment. You will play a key role in identifying growth opportunities, guiding innovation development, and helping bring compelling, differentiated brand communications to life to drive success globally.

Key Responsibilities

  • Lead and execute marketing strategies for Rogaine’ products in alignment with the company's overall goals and objectives. This includes innovation projects and communication campaigns.
  • Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
  • Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactics.
  • Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
  • Ensure compliance with all legal and regulatory requirements.
  • Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting.
  • Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input.
  • Provide commercial input into commercial development teams in partnership with R&D.
  • Drive the development of market-focused culture through the creation of global and regional launch and marketing plans.
  • Establish and manage key relationships with agencies and suppliers for product concept designs and mockups.
  • Evaluate and derive marketing tactics from complex market access research.
  • Contribute to the development of budgets for new product development and rollouts.
  • Ensure successful large-scale product launches.

Required Qualifications

  • Bachelor’s degree in marketing, business administration, or a related field.
  • 3–6 years of experience in marketing, with a focus on consumer packaged goods
  • Ability to think creatively and strategically.
  • Strong analytical and problem-solving skills.
  • Experience in innovation and communications campaign development.
  • Excellent communication and collaboration abilities.
  • Ability to conduct and analyze customer and competitor research.
  • Experience in budget development for new product development and rollouts.
     

Desired Qualifications

  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Knowledge of the beauty and personal care industry is a must.
  • Knowledge of branding, positioning, and pricing strategies.

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Skills Required

  • Bachelor's degree in marketing, business administration, or a related field
  • 3-6 years of marketing experience with a focus on consumer packaged goods
  • Ability to think creatively and strategically
  • Strong analytical and problem-solving skills
  • Experience in innovation and communications campaign development
  • Excellent communication and collaboration abilities
  • Ability to conduct and analyze customer and competitor research
  • Experience in budget development for new product development and rollouts
  • Proven track record of developing and executing successful marketing campaigns
  • Knowledge of the beauty and personal care industry
  • Knowledge of branding, positioning, and pricing strategies

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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