ABM & Digital Marketing Manager

Who We Are

Genesis Global enables financial markets organizations to innovate at speed through a software application development platform, prepackaged or customizable solutions and deep expertise in capital markets and financial services. Genesis supercharges developers to rapidly delivery high-performance, resilient and secure applications replacing the buy versus build challenge with a buy-to-build solution.

At Genesis, we place a premium on cultivating and preserving an inclusive and respectful company culture where the foundation of our success is a diverse workforce of individuals with unique perspectives, diverse identities, varied experiences, and a range of cultural backgrounds. We have the vigor and passion of a startup and the skill and experience of a scale-up, consistently refining and exploring ways to make work better for everyone.

To help us achieve our vision of reinventing the way financial markets organizations build software, we are looking for people who aren’t afraid to challenge the status quo - people who are passionate about change.

If you are a self-starter with a solution-orientated mindset, you’ll find a home at Genesis.

What you will deliver

With a strong focus on Demand Generation and Account Based Marketing, this role will be centred around all things digital, from managing tools (HubSpot, Google Analytics, SEMrush, Hotjar, etc) to owning core digital channels (LinkedIn, Google, Marketing automations and emails). You will drive growth through planning, executing and optimising multi-channel marketing campaigns with a focus on creating meaningful relationships through content distributing through digital channels, and ultimately optimise conversion pathways to drive inbound inquiries that result in pipeline generation.

Core responsibilities

• Digital content creation distribution: Work alongside the marketing team to develop and distribute compelling digital content across various channels, including social media, email, and web. Ensure that all content aligns with our brand guidelines and marketing strategies.
• Email communications management: Lead the management and operations email marketing efforts through HubSpot, including the creation and optimisation of new email templates and journeys. Ensure that all email communications are visually appealing, on-brand, and effectively engage our audience while being CCPA & GDPR-compliant. Drive performance and conversations through email marketing journeys.
• Social media management: Own the performance of social channels, like LinkedIn. From management and planning of the organic posts to building brand awareness, engage and build audience and drive traffic to the website.
• Paid digital advertising: Own the planning, budget and ROI for paid LinkedIn campaigns that drive brand awareness, traffic to website and ultimately, conversion to pipeline opportunities.
• Performance tracking and optimisation: Drive reporting and analyse digital marketing performance, track key metrics, and identify areas for improvement. Use data-driven insights to optimise campaigns and enhance the effectiveness of our digital marketing efforts.

What we are looking for

• The ideal candidate will be someone with proven experience of delivering our list of core responsibilities, ideally within a fintech business. Experience of working within a scale-up business would be an advantage. As well as the technical knowledge, we're looking for someone who will take ownership of our digital marketing activities, using our various channels to generate demand for our platform.

Join our Team

At Genesis, you will be surrounded by people and teams that challenge and inspire you to do things better, faster and smarter. What makes working at Genesis different? We support our team members who have trusted us with their careers through initiatives such as flexible working to promote work/life balance, and a continued focus on personal and professional development. 

Affirmative Action

Genesis Global is a proud Affirmative Action and Equal Opportunity Employer, committed to maintaining a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship status, pregnancy, protected veteran status, or any other legally protected status and will not be discriminated against based on disability.