Digital Marketing Specialist

Protofire is seeking a versatile Digital Marketing Specialist to drive our social media strategy, create engaging content, and manage community interactions. This role is essential for elevating brand visibility, fostering an active community, and delivering high-quality digital content that resonates with our audience.

The candidate will oversee Protofire’s presence across various platforms, design and implement visually compelling content, and engage with our Web3-focused community to ensure alignment with our strategic marketing goals. Key responsibilities include social media management, content creation, and community engagement.

Responsibilities:

• Social Media Management:
• Strategize, manage, and optimize Protofire’s social media presence on platforms such as X (Twitter), LinkedIn, and Web3-native channels.
• Develop and implement a social media calendar with strategic content to increase engagement and meet specific KPIs for reach and follower growth.
• Content Creation:
• Design and produce banners, infographics, advertisements, and presentations that align with campaign goals.
• Create and refine high-quality written content, including blog posts and white papers, with an emphasis on brand tone and relevance to Protofire’s audience.
• Craft nurturing content tailored to each stage of the customer journey, optimizing engagement through analytics.
• Community Management:
• Engage with Protofire’s community on platforms like Discord, providing valuable content, facilitating discussions, and gathering insights for improvement.
• Plan and execute community-driven content like AMAs, discussions, and announcements to maintain active engagement.
• Analytics and Reporting:
• Use tools such as Google Analytics, Hotjar, and Mixpanel to analyze and report on social media and content performance.
• Deliver actionable insights based on key metrics to guide strategic adjustments and measure content effectiveness.

Requirements:

• 3-5+ years in digital marketing, social media management, or similar roles, ideally within B2B SaaS or startup environments.
• Strong social media management and content creation background, with demonstrated success in building and engaging online communities.
• Proficiency in data-driven decision-making using tools like Google Analytics, Mixpanel, and Hotjar.
• Excellent written communication skills with a focus on clarity, engagement, and brand alignment.
• High level of ownership, critical thinking, and adaptability in a fast-paced, early-stage environment.
• Proven experience managing freelancers or external content creators to maintain content quality and consistency.
• Experience in technical writing.
• Knowledge of CRM strategies and customer journey content development.
• Familiarity with Web3 platforms, communities, and audience needs.
• Understanding marketing frameworks such as buyer persona, customer journey mapping, empathy maps, and value proposition canvas.