4. Marketing Manager (User Growth Focus)

DoraHacks is seeking a passionate Growth Marketing Manager to help us expand our user base, increase brand awareness, and drive product adoption on a global scale. As the Growth Marketing Manager, you will develop and execute innovative growth strategies through a variety of digital channels, including creative ads, Google Ads, SEO, social media, and YouTube ads. You will also work closely with key opinion leaders (KOLs) and influencers, as well as organize creative online and offline events to maximize user acquisition and engagement. This role requires strong analytical skills, creativity, and adaptability to thrive in a fast-paced startup environment.

Responsibilities

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Growth Strategy Development and Execution

• Develop and implement comprehensive user growth strategies with clear goals and optimized channels.
• Use a mix of creative advertising, Google Ads, SEO, social media, YouTube ads, and influencer partnerships to increase user acquisition and brand awareness.

Channel Management and Optimization

• Manage and optimize various marketing channels, including Google Ads, Facebook Ads, YouTube Ads, and LinkedIn, ensuring maximum return on investment (ROI).
• Tailor advertising strategies to different user segments and market needs to improve ad conversion rates.

SEO and Content Strategy

• Design and implement SEO strategies to improve organic website traffic through keyword optimization, content creation, and more.
• Develop content marketing plans, including blog posts and social media content, to attract potential users and increase engagement.

Influencer Partnerships and Creative Events

• Collaborate with relevant KOLs and influencers to promote the brand and drive user acquisition.
• Plan and execute creative online and offline events, such as themed workshops, community gatherings, and virtual events, to attract and engage users and boost brand visibility.

Data Analysis and Optimization

• Use analytics tools (e.g., Google Analytics, Mixpanel) to monitor and assess the performance of all channels, generating reports and identifying areas for optimization.
• Conduct A/B testing and analyze user behavior to continuously refine marketing strategies and drive user growth.

Cross-Department Collaboration

• Work closely with product, design, and engineering teams to ensure alignment between growth strategies and company objectives.
• Collaborate with the marketing team to support the planning and execution of major campaigns, enhancing brand impact and conversion rates.

Requirements

• Bachelor’s degree in marketing, business administration, data analysis, or a related field.
• 3+ years of experience in growth or digital marketing, with a background in startups preferred.
• Proficiency in major advertising platforms (e.g., Google Ads, Facebook Ads, YouTube Ads), SEO, content marketing, social media, and influencer partnerships.
• Experience in planning and executing creative online/offline events.
• Data-driven mindset with strong analytical skills, and proficiency in tools like Google Analytics and Mixpanel.
• Excellent communication and teamwork skills, with a strong sense of execution and results orientation.
• Creative problem-solving skills and adaptability, with the ability to pivot strategies in a dynamic environment.