Founded in 2009, DemandLab is a global B2B digital marketing agency that helps enterprises leverage the power of Martech, data, and content to enhance the customer experience and revenue performance.
We believe a marketing-led customer experience optimizes customer interactions by coordinating technology, data, and content to deliver brand-defining, personalized experiences at scale in every channel and throughout the customer journey.
We’ve grown from a one-person marketing automation agency to an international team helping B2B businesses solve their most complex marketing challenges and turn them into big wins. That’s why it’s hard for us to talk about ourselves without talking about the great things our clients are doing.
- Implement innovative and cost-effective solutions for the customer, drawing on knowledge of the current marketing technology landscape and industry best practices to enable a seamless customer experience or customer journey for our clients.
- Implement advanced lead scoring models to support the lead lifecycle and customer journey including backfill requirements.
- Create programming, reporting and actionable insights for our client’s acquisition and engagement programs.
- Create, implement and test business processes, procedures, and delivery client-facing documentation.
- Support the implementation and program execution of marketing and sales platforms including marketing automation, CRM and ancillary platforms.
- Delivery on administrative tasks for our client’s marketing and sales technology platforms.
- Provide database management and governance recommendations and execution.
- Use a creative and innovative approach to leverage marketing, sales and service technologies for projects such as advanced engagement and nurture programs, lead lifecycle management programs and systems, account-based marketing and sales, end-to-end email preferences centers, microsites, event management, integrating marketing, sales and services systems and data, etc.
- Ability to manage expectations of both the clients and team member in and meet deadlines based on project requirements.
- Demonstrated history of building relationships, establishing and proving credibility and partnering with business leaders and peers.
- Experience in demand generation, customer engagement, digital marketing and communications strategies and tactics.
- Experience in data hygiene and marketing and sales analytics.
- Exceptional oral and written communication skills (both instructional and Informational business writing).
- Analytical, with an ability to synthesize information quickly.
- Organized, with a demonstrable history of fanatical attention to detail to ensure work is performed accurately, completely and meets or exceeds the client’s expectations.
- Industrious, motivated, resourceful and creative.
- Quick learner who goes the extra mile to meet or exceed internal professional development requirements.
- Minimum Bachelor’s degree in a technical or marketing field
- 2-4 years of marketing/demand generation experience
- 2+ years Marketo experience (experience within an administrative capacity is considered a plus)
- 2+ years of Salesforce experience (Microsoft Dynamics experience a plus)
- 1+ years relevant marketing data analysis experience
- Holds an MCE certification
- A competitive salary
- Health & Dental Insurance
- Health Care Plan Contribution (Medical)
- Retirement Plan matching as per the region
- 100% paid Life Insurance (Basic, Voluntary & AD&D)
- Generous Paid Time Off and Flexible Work Plans
- Funding for personal and professional development
- Flexible work environment
- The freedom to have fun, experiment, explore, and get creative in a supportive environment
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What We Do
DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized Revenue Ecosystem® solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation that advances business goals and drives revenue. DemandLab has been championing the cause of integrated, end-to-end, automated marketing and sales since 2009. Back then, we did not have a name for it, but we knew there were valuable problems to be solved, now we call it MarTech. We have helped marketers in every type of industry exceed their own expectations, boost the bottom line, and reaffirm their value to the whole organization.
