We are seeking an experienced PR Consultant to drive strategic media coverage and execute public relations efforts for our Smart Design brand (design and innovation consulting). You will work closely with our internal team to refine content, case studies, leadership profiles, and thought leadership, pitching consumer, trade, and vertical media across three core business areas: consumer, healthcare, and enterprise technology.
This role can be performed remotely, though if you are local to the NYC area, occasional onsite meetings at our Brooklyn studio are preferred.
Key Responsibilities
Help articulate key ideas into compelling, timely pitch hooks and thought leadership narratives
Build and maintain targeted media lists covering consumer, healthcare, and enterprise technology verticals
Write tailored, high-converting pitches that resonate with top-tier journalists, editors, and producers
Pitch targeted print, digital, and podcast outlets to generate brand awareness and inbound inquiries
Recommend unexpected storylines that place our design expertise into broader mainstream and business conversations
Maintain biweekly tracking on pitch status, active journalist leads, and upcoming submissions
How we will work together:
Objectives: Secure one or more high-impact placement (quotes, commentary, podcast interviews, inclusion in broader narratives, etc.) per month tied to key brand stories, leadership/Partner profiles, or hero case studies showcasing work we did with Fortune 500 clients, or new product launches
3 month engagement with flexible hours to include a mix of scheduled meetings and asynchronous collaboration for drafting and review
Hourly retainer ($75–$100/hr, projected 25-40 hours/month) to onboard, align on messaging, and execute pitching strategy
Performance bonus: Tiered performance bonuses based on achieving monthly target placement milestones ($1,000-$7,000)
Naturally you’ll have:
5+ years of experience in public or media relations supporting professional services
Proven track record of securing media placements (quotes, commentary, podcast interviews, inclusion in broader narratives, etc.) in top-tier outlets including FastCompany, HBR, Forbes, Inc. Magazine, Wired, Tech Crunch, etc.
Strong understanding of media landscape and what makes a story compelling
Excellent writing skills to help shape areas of content, leveraging brand voice, but pushing boundaries as needed to meet media demands
Highly organized with ability to keep multiple stakeholders apprised of status
Excellent communication skills and attention to detail
Passion for design and technology
Skills Required
- 5+ years of experience in public or media relations supporting professional services
- Proven track record securing media placements in top-tier outlets
- Strong understanding of the media landscape and compelling storytelling
- Excellent writing skills and ability to shape content using brand voice
- Highly organized with ability to keep multiple stakeholders apprised of status
- Excellent communication skills and attention to detail
- Passion for design and technology
What We Do
Smart Design is a strategic design company that helps people live better and work smarter. As technology and business become more complex, we humanize products, services and experiences through deep research, insights and design strategies. Founded in 1980, Smart is headquartered in New York, and has clients all over the world.
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