What Is a Micro-Influencer, and Why Do Brands Use Them?They’re more targeted than major ones — and often more effective. Read Article
Intellectual Influencers Need a Place to Go. Twitter Is Not It.Love it or hate it, Twitter is here to stay, but there's a better way to talk about ideas on social media. Read Article
The Rise of the Influencer CEOThe ubiquity of social media — along with cynical tech coverage in the media — has given rise to the “‘go direct”’ movement. Read Article
