Yoga Alliance Benefits Overview

Leads integrated marketing strategy and execution to grow membership, revenue, engagement, retention, and brand awareness. Owns acquisition funnels, lifecycle marketing, messaging, go-to-market initiatives, analytics, ROI reporting, and cross-functional campaign execution. Builds audience journeys and value propositions while partnering across communications, digital, storytelling, and community teams. Manages budgets and develops a high-performing marketing team through hiring, coaching, performance management, and strategic leadership.

Own and enhance Yoga Alliance’s Salesforce platform, including administration, security, declarative automation, Apex development, Lightning Web Components, Experience Cloud, integrations, reporting, data quality, deployments, testing, and release stabilization. The role translates business requirements into technical solutions, manages support and enhancement backlogs, coordinates with an external implementation partner, supports UAT, documents platform decisions, and maintains reliable member and staff experiences.

Lead People strategy and operations for a remote-distributed US workforce: build and manage a People team, design HR programs (benefits, performance, L&D, total rewards, TA), drive org design and DEI integration, ensure compliance, implement HR technology, coach leaders, manage projects and events, and improve employee experience and retention.