Viral Nation Benefits Overview

Lead Viral Nation's performance marketing strategy and growth efforts across paid social, paid search, and programmatic. Own partner relationships, represent the agency externally, drive new business pitches, embed performance into integrated plans, and advise on measurement, platform alphas/betas, and practice-level growth investments.

Lead BI reporting and advanced analytics to optimize marketing campaigns and ROI. Build dashboards, manage multi-source data, ensure data governance, provide actionable insights, mentor juniors, and partner with cross-functional teams to guide strategy.

Produce timely reports, dashboards, and presentations to surface actionable marketing insights. Conduct secondary research, consolidate data from diverse sources, maintain marketing databases, validate and cleanse data, and collaborate with tech, product, and data engineering teams. Support process improvements, share best practices, and stay current on industry trends to inform strategy and optimize campaign ROI.