Showpo Benefits Overview

Lead retention-focused CRM and lifecycle marketing across email, SMS, app push and loyalty for AU/US/UK. Own strategy and execution for onboarding, post-purchase and personalised journeys using Klaviyo, Yotpo and Nosto. Optimize flows, segmentation, A/B tests, reporting on CRM KPIs, manage agency relationships and vendor evaluations, and maintain brand tone across markets.

Plan and execute brand campaigns, manage go-to-market strategy and marketing calendar, run PR and partnership initiatives, oversee budget and campaign performance, and lead a Senior Brand Coordinator to build Showpo’s brand awareness and cultural relevance.

Produce and manage The Lazy CEO podcast end-to-end with a YouTube-first approach: secure and brief guests, run on-site recordings, shoot and edit long-form video and audio, manage content calendar and social distribution, brief and review short-form edits, and act as primary contact for the iHeart partnership.