Search Influence Benefits Overview

Supports B2B marketing strategy and lead generation through content creation, campaign execution, analytics, reporting, inbound lead qualification, CRM management, and client-facing materials. The role manages marketing projects, timelines, and tasks while collaborating remotely with sales and marketing teams. Responsibilities include writing and editing copy for digital and promotional channels, analyzing performance data, developing compelling business stories, and supporting the new-client process.

Manage client relationships from onboarding through renewal and growth while developing data-driven digital marketing strategies. Lead client meetings, set campaign goals, manage budgets, review analytics, and report performance. Collaborate with advertising analysts, content specialists, designers, developers, and clients on SEO, paid social, digital advertising, and email campaigns. Identify upsell opportunities, communicate strategic value, and contribute to process improvement in a fully remote environment.