RSI Security Benefits Overview

Coordinates internal and external marketing events, including budgets, vendors, logistics, promotions, on-site execution, lead capture, and ROI reporting. Supports marketing production through template-based graphic design, copywriting, email and social scheduling, HubSpot campaign execution, webinar coordination, and asset management. The role emphasizes fast, accurate execution under marketing leadership direction and does not own strategy, campaign planning, brand direction, or client-facing decisions.

Manage and optimize SEO, website performance, analytics, conversion tracking, content, and AI search visibility. Conduct keyword research, improve site structure and metadata, monitor Search Console, maintain GA4 reporting, run conversion tests, and produce monthly organic and AI-visibility reports. Support paid search, HubSpot attribution, campaign landing pages, market research, and content promotion.

Owns organization-wide compliance frameworks, regulatory monitoring, obligations tracking, audits, authorizations, corrective actions, and readiness activities. Evaluates emerging frameworks for commercial opportunity and leads new offering productization, including business cases, scope, methodology, pricing, staffing, enablement, launch coordination, and portfolio management. The role coordinates cross-functional teams across PMO, delivery, Sales, RFP, Marketing, and Finance while ensuring compliance accuracy, profitability, and timely execution.