Right Side Up Benefits Overview

Create and produce marketing designs across responsive email, direct mail, web, display, landing pages, and affiliate banners. Work within established component libraries and design systems, using Figma for digital design and InDesign for print-ready, compliance-ready files. Manage technical production details, typography, layout, color setup, and vendor specifications while partnering with creative leads and working independently in a fast-moving freelance environment.

Own mobile measurement and marketing technology infrastructure for acquisition. Administer MMP platforms, configure attribution and privacy frameworks, manage tracking across GA4, Firebase, GTM, and deep links, and partner with engineering and data teams on APIs, ETL, BigQuery, and audience activation. Troubleshoot measurement discrepancies, support paid media optimization using CPI, CPA, ROAS, and LTV, lead platform implementations, and translate technical requirements across marketing, media, product, engineering, privacy, and analytics stakeholders.

Manage website content operations in Contentful, including page creation, publishing, copy and creative updates, disclosures, rates, and product information. Perform detailed pre- and post-publication QA, manage ticket-based requests and shifting priorities, execute compliance updates, and coordinate with marketing, legal, compliance, product, and engineering teams. Support landing pages, CRO experiments, analytics interpretation, and content hygiene across fast-moving or regulated environments.