Right Side Up Benefits Overview

Own mobile measurement and marketing technology infrastructure for acquisition. Administer MMP platforms, configure attribution and privacy frameworks, manage tracking across GA4, Firebase, GTM, and deep links, and partner with engineering and data teams on APIs, ETL, BigQuery, and audience activation. Troubleshoot measurement discrepancies, support paid media optimization using CPI, CPA, ROAS, and LTV, lead platform implementations, and translate technical requirements across marketing, media, product, engineering, privacy, and analytics stakeholders.

Manage website content operations in Contentful, including page creation, publishing, copy and creative updates, disclosures, rates, and product information. Perform detailed pre- and post-publication QA, manage ticket-based requests and shifting priorities, execute compliance updates, and coordinate with marketing, legal, compliance, product, and engineering teams. Support landing pages, CRO experiments, analytics interpretation, and content hygiene across fast-moving or regulated environments.

Freelance Ad Operations Consultant responsible for tracking infrastructure and technical execution across paid media channels. Responsibilities include pixel and server-side tracking, event passback, UTM governance, discrepancy troubleshooting, data governance, ESP/CDP data hygiene, Braze journey orchestration, Google Tag Manager administration, SQL-based audience and reporting support, and translating requirements between marketing, analytics, and engineering.