Ridwell Benefits Overview

Lead and scale paid acquisition by optimizing Meta ads, diversifying channels, building a UGC/creator pipeline, partnering cross-functionally, and owning budget planning and forecasting to drive efficient growth.

Lead lifecycle and retention strategy for Ridwell's Pickup and Mail-In products, owning onboarding, activation, and retention across email, SMS, journeys, and QA. Build coordinated cross-channel campaigns, partner with acquisition, product, and creative teams, and use data and automation (including AI) to improve member experience and reduce operational overhead.