Pharmacy2U Benefits Overview

Own quality for complex and high-risk product areas across web and mobile platforms. Design and maintain automated tests using frameworks such as Playwright or Cypress, contribute to UI, API, integration, manual, and exploratory testing, investigate failures, shape acceptance criteria, review pull requests, and coach less experienced QA colleagues. The role also influences shared quality standards across Agile engineering squads and may participate in an out-of-hours support rota.

Drive organic traffic, customer acquisition, and revenue through technical, on-page, and content SEO across the website and app. Responsibilities include keyword research, content optimisation, technical SEO monitoring, backlink building, analytics using GA4 and Google Search Console, performance testing, and cross-functional collaboration with Ecommerce, Content, and Analytics teams.

Lead go-to-market strategy and integrated marketing campaigns for the Private Medical Services business. Translate commercial objectives into customer acquisition, engagement, and retention initiatives; manage cross-functional stakeholders, agencies, budgets, and campaign delivery. Use customer, market, competitor, and performance data to optimise activity, demonstrate ROI, and communicate recommendations to senior leaders. The role also supports proposition development, product launches, and growth initiatives in a regulated healthcare environment.