PASSPORT BRAND DESIGN Benefits Overview

Lead brand storytelling, integrated campaign concepting, and creative direction for a major nicotine-category client. Develop brand narratives, shape voice across campaigns and touchpoints, collaborate with strategists and art directors, present concepts to senior clients, mentor creative teams, and refine copy through production. The role requires strategic thinking, visual sensibility, regulated-category experience, strong presentation skills, and comfort working in a hybrid office environment.

Leads art directors, designers, and copywriters in developing high-visibility packaging, print, OOH, and direct-mail creative. Owns conceptual vision, strategic design rationale, production workflows, annual calendars, presentations, and stakeholder alignment. Mentors creative teams, champions craft and collaboration, and ensures timely delivery in a structured, production-focused agency environment. The role primarily supports tobacco industry accounts and requires occasional travel.

Lead creative direction across brand identity, packaging, and integrated campaigns for multiple accounts. Manage, mentor, and develop large teams of art directors, designers, and copywriters while maintaining premium design standards. Present concepts to executive clients, collaborate with strategy, account, and production teams, and create innovative work within regulated tobacco-industry constraints. The role requires occasional travel and follows a hybrid schedule.