PASSPORT BRAND DESIGN Benefits Overview

Lead brand and creative strategy for a regulated-industry client, developing insights, research, creative and activation briefs, mapping audience journeys across channels, collaborating with Creative, Account and CX teams, and presenting work to clients while ensuring regulatory compliance.

Lead client relationship and strategic direction for a multinational vaping account. Manage budgets, drive revenue and profitability, coach and grow account team, coordinate cross-agency delivery, and provide senior counsel to Director/VP-level clients.

Lead concept-to-execution visual design for a large nicotine-category client. Produce high-impact campaigns, mentor junior designers, present to clients, conduct research, and ensure brand consistency across media while meeting deadlines.