Maker Lab Benefits Overview

Manage integrated media strategies and omnichannel campaigns, including planning, measurement, optimization, experimentation, and regional execution. Build relationships with e-commerce, agency, digital, and technology partners, especially Shopee and Lazada. Use data-driven insights to improve media performance and translate adtech and martech capabilities into clear recommendations for marketing teams and agencies.

Develop and execute integrated media strategies, optimize omnichannel campaigns, manage digital and e-commerce partner relationships, and lead regional experimentation roadmaps. The role uses data-driven insights to improve media performance, translate adtech and martech capabilities into recommendations, and coordinate cross-functional marketing and agency teams.

Develops and executes integrated media strategies, manages omnichannel campaigns and partner relationships, leads regional experimentation, and uses data-driven insights to optimize marketing performance. The role translates adtech and martech capabilities into practical recommendations while coordinating digital media planning, measurement, and project delivery across internal teams, agencies, e-commerce partners, and technology platforms.