Maker Lab Benefits Overview

Lead marketing planning and operations across APAC: run strategic and operational projects, perform business analysis to inform investments, manage annual and quarterly planning (budget and headcount), improve processes and approvals, oversee internal communications, and syndicate learnings to drive efficiency and strategic priorities.

Lead an offshore delivery team for programmatic/biddable media, owning campaign performance, end-to-end process and QA, and managing Activation Specialists and Analysts in a remote-first environment. Translate strategy into actionable plans, troubleshoot platform issues, ensure billing and compliance, and build documentation, onboarding and escalation processes while reporting to leadership and supporting new business.

Lead end-to-end GTM planning and execution for merchant platform initiatives. Build GTM toolkits, lifecycle campaigns, and personalised CRM journeys. Coordinate cross-functionally and regionally to drive adoption, localization, and performance reporting for merchant solutions.