Hiebing Benefits Overview

Leads marketing science strategy, advanced analytics, applied AI, and marketing automation across agency client accounts. Manages and mentors analysts, advises senior clients, develops statistical and machine learning models, builds measurement and attribution frameworks, optimizes campaigns, and translates complex data into actionable business recommendations. Oversees data governance, privacy, responsible AI, and collaboration across strategy, creative, media, CRM, and technology teams while supporting new business growth.

Develop and maintain WordPress websites, themes, plugins, integrations, landing pages, forms, and email templates. Troubleshoot technical issues, implement analytics and tagging with GA4 and Google Tag Manager, support marketing technology integrations, and follow Git-based development workflows. Collaborate with cross-functional teams while maintaining security, accessibility, performance, and quality standards.

Leads integrated social media, content, PR, and influencer marketing strategies for clients. Builds client relationships, guides creative development, manages audience engagement and customer service initiatives, supervises junior staff, and collaborates across agency teams to develop content and amplification plans. Monitors emerging platforms and social trends to provide informed recommendations.