Hiebing Benefits Overview

Supports public relations, social media, and content programs for clients and the agency. Responsibilities include writing social copy, pitches, press releases, and blog posts; monitoring social conversations; developing editorial calendars; coordinating creative assets; assisting with ad trafficking and QA; researching media contacts; tracking performance; and preparing insights for reports. The role also supports client communication, agency operations, and special projects while using AI-enabled tools to enhance execution.

Leads integrated social media, content, PR, and influencer marketing strategies for clients. Builds client relationships, guides creative development, manages audience engagement and customer service initiatives, supervises junior staff, and collaborates across agency teams to develop content and amplification plans. Monitors emerging platforms and social trends to provide informed recommendations.

Develops integrated creative concepts and visual designs across print, digital, social, video, brand identity, and traditional media. Collaborates with copywriters, strategists, producers, and creative teams to create campaigns and brand experiences, present work, manage multiple projects, and maintain high creative standards. Uses AI-enabled creative tools thoughtfully to support concept development and production.