Fospha Marketing Benefits Overview

Build, ship, and maintain production data science models for attribution, marketing mix modelling, incrementality testing, and brand impact measurement. Independently select modelling approaches, debug code, collaborate with QA, communicate with clients as a modelling expert, use AI tooling and automation, and mentor junior colleagues.

Develop and maintain data science models for marketing measurement products, including attribution, forecasting, optimization, and experimentation. Own analytical investigations, model backtesting, production bug fixes, and pipeline work. Write and review Python and SQL production code, debug unfamiliar repositories, use AWS and QA tooling, and communicate findings to clients and colleagues. The role also involves applying machine learning methods, reviewing AI-assisted code, clarifying requirements, and progressively taking ownership of technical areas.

The Marketing Science Lead will provide client support, design marketing models, and create technical collateral while facilitating communication between clients and internal teams.