Faherty Brand Benefits Overview

Leads and scales an apparel technical design function, managing 4–6 designers while owning product categories and fit sessions. Establishes fit, grading, construction, and quality standards; optimizes PLM, CAD, and 3D design workflows; develops technical manuals and SOPs; partners with factories, sourcing, production, merchandising, and customer teams; analyzes fit feedback; and ensures technical development milestones are met.

Lead brand strategy, voice, community engagement, social media, content, partnerships, experiential marketing, retail and wholesale programs, PR, and integrated campaigns. Steward brand consistency across channels, manage events and budgets, develop media relationships, coordinate co-branded initiatives, and measure campaign performance against brand and sales goals. The role requires hands-on leadership, strong copywriting, cross-functional collaboration, and at least 10 years of brand marketing experience.

Owns administration, governance, integrations, and continuous improvement for core business systems, including NetSuite. Leads AI-driven process automation, integration standards, UAT, system implementations, vendor relationships, and cross-functional project delivery across finance, merchandising, supply chain, ecommerce, wholesale, retail operations, and planning teams.