All Teams

Redefining the Future of TV

“As television changes faster than ever before, the infrastructure that powers the future of TV is an important part of that evolution,” said James Rooke, president of Comcast Advertising. “And we play a critical role in enabling the industry to drive that change and help advertisers reach their audiences at scale. We bring together advertising technology at FreeWheel, media ad sales at Effectv and AudienceXpress, and the power of Comcast’s first-party data.”

At a glance

leading the industry

Comcast Advertising strives to lead the TV advertising industry through strategic partnerships and alliances, proprietary research and insights.

education, continued

Employees are empowered to continue their education with tuition reimbursement.

global leadership

Comcast has over 90 offices in the United States, U.K., China, Italy, Germany, Spain and beyond.

award-winning culture

Named on Diversity Inc’s Top 50 list as one of the nation’s most inclusive companies, and on 11 of its specialty lists.

Employee Perspectives

John-Marcus Phillips, VP Product Management, Effectv

As VP of product management, Phillips stands at the helm of product vision and road mapping, empowering advertisers to unlock the power of streaming. “I put myself in the shoes of our customers,” said Phillips. These customer-centric efforts home in on three goals, Phillips told Built In: “Making traditional TV inventory more targetable and measurable, using machine learning to improve the user experience in getting campaigns live faster and fostering a world-class product management organization where leaders feel challenged, empowered and recognized for their contributions.”

profile

We partner with our user research team to design ethnographic studies to understand customer pain points, conduct design reviews to deepen our understanding of those pain points and use product analytics to validate feedback.


Swati Harish, Executive Director, Global Product and Partnerships Solutions Group, FreeWheel

“I’m focused on driving solutions that marry operational efficiency with a seamless user experience for employees and end-users,” said Harish, noting that she leverages design thinking, perpetual improvement and the build-measure-learn model to establish a lean foundation for her team. When it comes to leadership, Harish leans into inclusion and mentorship. “I champion transparent communication and work to create a safe space to nurture open dialogue about our identities and cultivate collaboration across our international teams,” she said.

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At Comcast Advertising, you’ll collaborate with smart, driven people who want to shape the future of the advertising landscape, creating impactful and engaging experiences for audiences worldwide.


Katy Loria, Chief Revenue Officer, AudienceXpress

“AudienceXpress, FreeWheel’s media solutions team, uses data-driven technology to find the advertiser’s target audience,” Loria told Built In. Insights from Comcast’s viewership data — designed to incorporate lifestyle, interests and beyond — power its audience-targeting methods. “Finding and messaging the right audience minimizes wasted impressions and optimizes customers’ media spend,” said Loria. Beyond on-target messaging, Comcast strives to seamlessly automate the advertising process. “We build the tools, harness the data and capture the insights to drive results for our partners,” Loria added.

profile

We really focus on ingenuity and customer success and are always working toward the next big thing.

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