As VP of product management, Phillips stands at the helm of product vision and road mapping, empowering advertisers to unlock the power of streaming. “I put myself in the shoes of our customers,” said Phillips. These customer-centric efforts home in on three goals, Phillips told Built In: “Making traditional TV inventory more targetable and measurable, using machine learning to improve the user experience in getting campaigns live faster and fostering a world-class product management organization where leaders feel challenged, empowered and recognized for their contributions.”

We partner with our user research team to design ethnographic studies to understand customer pain points, conduct design reviews to deepen our understanding of those pain points and use product analytics to validate feedback.












