Collective Measures Benefits Overview

Support the Performance Media Team by researching, creating, optimizing, implementing, reporting on, and analyzing paid search and paid social (PPC) campaigns across channels; communicate campaign status, assist project manager with schedules, report search trends and opportunities, and work independently and collaboratively in a fast-paced environment.

Manage and optimize paid search and paid social campaigns across multiple platforms. Responsibilities include campaign planning, budgeting, bid management, keyword research, ad copy and audience development, performance analysis and reporting, recommending tests and optimizations, and communicating campaign status to stakeholders. Occasionally produce industry POVs, blog posts, or case studies.

Manage and optimize paid social and paid search campaigns end-to-end: strategy, execution, bidding, testing, landing page A/B tests, reporting, and cross-channel analysis. Collaborate with project managers and team leads, communicate performance insights to clients, and help evolve agency paid media practices.