Collective Measures Benefits Overview

Plans and manages brand media campaigns across digital and traditional channels. Responsibilities include developing media strategies, creating insertion orders, trafficking ads, managing vendor relationships, operating programmatic DSP campaigns, optimizing bids and audiences, analyzing performance, and preparing client-facing reports. The role requires familiarity with programmatic buying, direct and traditional media, campaign metrics, reporting, and advanced Microsoft Excel skills.

Oversee and optimize paid search and paid social campaigns across multiple platforms. Responsibilities include campaign strategy, planning, segmentation, bidding, conversion rate optimization, A/B testing, reporting, performance analysis, client communication, and identifying emerging media opportunities. The role collaborates with project managers and media leads to deliver projects on time and improve agency performance practices.

Oversee, execute, optimize, and report on paid social and paid search campaigns across multiple platforms. Develop campaign strategies, segmentation, bidding plans, tests, landing-page experiments, and performance insights. Analyze campaign data, communicate results to clients and internal teams, track project requirements, monitor industry trends, and support the advancement of agency performance media practices.