Collective Measures Benefits Overview

Oversee and optimize paid search and paid social campaigns across multiple platforms. Responsibilities include campaign strategy, planning, segmentation, bidding, conversion rate optimization, A/B testing, reporting, performance analysis, client communication, and identifying emerging media opportunities. The role collaborates with project managers and media leads to deliver projects on time and improve agency performance practices.

Oversee, execute, optimize, and report on paid social and paid search campaigns across multiple platforms. Develop campaign strategies, segmentation, bidding plans, tests, landing-page experiments, and performance insights. Analyze campaign data, communicate results to clients and internal teams, track project requirements, monitor industry trends, and support the advancement of agency performance media practices.

Manage and optimize paid search and paid social campaigns across multiple platforms. Responsibilities include campaign planning, budgeting, bid management, keyword research, ad copy and audience development, performance analysis and reporting, recommending tests and optimizations, and communicating campaign status to stakeholders. Occasionally produce industry POVs, blog posts, or case studies.