Companies AdCellerant

AdCellerant

Denver, Colorado, USA

Total Offices: 3

209 Total Employees

48 Product + Tech Employees

Year Founded: 2013

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AdCellerant Welcome to AdCellerant

Partners are a priority at AdCellerant. “There’s nothing better than helping them win," one executive said. Winning means providing the company’s 350 partners with a single solution that saves costs, scales sales, improves reporting and allows them to go to market faster — all without pushing too much manual work on them. That partner-first mentality also shines through in AdCellerant’s strong emphasis on ethics, data security, transparency and protecting partners from "bad actors" online.

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At a glance

covering ground

The platform has solutions for geo-fencing, streaming television, email, SEM and more.

adcellerant gives

A dedicated nonprofit, community outreach and philanthropy org.

going green

The company’s downtown Denver office is zero-waste.

three-peat

Made Built In Colorado’s “Best Places to Work” for three straight years.

Inside Our Work

Simple is the key to success

Due to high costs and lots of manual work, “the bar to entry has been too high for many media companies and agencies” to access advertising products, Carlson said. But AdCellerant is changing that by putting the work of multiple platforms into one simplified solution. To date, its software has helped build more than 4,000 monthly campaigns for small businesses by simplifying the often fragmented digital marketing landscape.

Shelby Carlson

COO and Co-Founder

Our goal is to provide Madison Avenue-level advertising products to Main Street.

Helping partners find success

On average, AdCellerant partners lost 30% of ad revenue because of the pandemic, prompting them to show more concrete means of ROI. For example, a university and car dealership recently sought greater user attribution in their ad campaigns. So AdCellerant used its Device ID tech to help drive results. The outcome? The university saw 41 accepted students and $1.6 million in tuition, while the dealership saw $90,000 in revenue.

Melissa Sheehan

CRO

It’s our job to make sure we offer tools and tactics to clients be competitive and win business in their respective markets.

Teams and leaders who support one another

Most of us have directly experienced poor management at some point in our careers. Ally Maness is no different. At previous jobs, she’s seen how poor management and leadership can lead to employee burnout and low morale. That’s why the co-VP of display operations makes it a priority to lead with support, transparency and encouragement. With this structure in her toolkit, she’s seen her talented team shine with an increase in team-wide collaboration, communication and mentorship.

Ally Maness

Co-VP of Display Operations

This gets said a lot, but it’s not hyperbole here: There really is no such thing as a dumb question on our team.