As a Senior Product Marketing Manager at ActivTrak, you will shape and execute the go-to-market strategy for software solutions, lead product launch strategies, develop marketing campaigns, and ensure effective communication of value propositions. You will also conduct market research, create sales enablement materials, and analyze performance metrics to optimize strategies.

Responsible for generating new business opportunities, qualifying leads, engaging with prospects, and collaborating with Account Executives. Adaptable and self-motivated nature is key.