Will Pearson
Co-Founder and Managing Partner at Scalero

Co-founder and managing partner at Scalero, a platform and consultancy for email marketing.

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If you’re not seeing much return on your email marketing efforts, the problem may be that your messages are too general. Fortunately, you can craft much more personal emails relatively easily.
Inbound Marketing stick figure people next to magnet
Inbound marketing is a form of content marketing and refers to the process of creating content that attracts customers to your brand through different channels.
Email Marketing person typing on keyboard
Email marketing is the process of a company sending an email into the inbox of a subscriber in order to inform or sell the company’s products or services.
A person uses a marker to draw a wave of emails
In the email marketing game, quantity is often more important than quality.
A user checks her email
With a few simple templates, your business can easily establish a top-notch email marketing campaign. Here are the most important ones to get you started.
As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.
In email marketing, you only get one shot to convey your message. To make sure you’re getting things right, you need a good routine for A/B testing your campaigns.
Companies often want to focus on email marketing, but they’re unsure how to get started. Fortunately, there are a lot of simple ways to launch email campaigns with resources you already use.
A visual representation of a new email
Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.
A keyboard cluttered with paper airplanes
There are lots of excuses for not focusing on your email marketing program, and they all have one thing in common: They’re wrong.
A user checks their email
How should a business that provides services rather than goods use emails to communicate with clients? Here are some best practices.
email automation
Email is a crucial tool for marketing to your consumers, but how do you make sure you’re getting the most out of it? Use these categories to refine your communication process.