Ruslan Vashchenko
Head of design at Phenomenon Studio
Expertise: Design + UX, artificial intelligence
Education: National Technical University Kharkiv Polytechnic Institute

Ruslan Vashchenko is the head of design at Phenomenon Studio, where he leads the design department’s growth strategy across product UX/UI, web design and branding. The products he has worked on have achieved up to 40 percent higher user engagement and up to 50 percent shorter time-to-market, and the startups behind them have collectively raised more than $500 million in funding across verticals like healthcare, fintech, edtech and more. Vashchenko has hands-on experience designing digital products, building design processes and growing design teams in tandem with founders and product leaders.

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A worker uses a metal grinder
The design trend toward removing every friction point can lead to disaster when paired with the speed of AI. Designers need to change practices now to avoid allowing patterns to become the standard.