Founder and chief creative officer at dreams • design + life
Expertise: Brand strategy, industrial design, product development
Education: ArtCenter College of Design; Carnegie Mellon Unive
Kevin Bethune is the founder and chief creative officer of dreams • design + life, a think tank that delivers design and innovation services using an empathic, holistic approach. He’s the author of Reimagining Design: Unlocking Strategic Innovation (MIT Press).
Understanding the why behind your designs is key to earning stakeholder approval and making a social difference.
