Kate O’Neill is a digital innovator, chief executive, business writer and speaker. She is the founder and CEO of KO Insights, a strategic advisory firm which improves human experience at scale — especially in data-driven, algorithmically-optimized, AI-led interactions. Her clients and audiences include Adobe, the city of Amsterdam, the city of Austin, Cambridge, Coca-Cola, Colgate-Palmolive, Etsy, Getty Images, Google, Harvard, IBM, McDonald’s, Microsoft, the United Nations, Yale, and Zoom. Kate has been named Technology Entrepreneur of the Year, a Power Leader in Technology, a Woman of Influence, and more, and was featured by Google in the launch of their global campaign for women in entrepreneurship. Her insights have been featured in The New York Times, The Wall Street Journal, and Wired.com, and she has appeared as an expert tech commentator on the BBC and NPR. She’s written four books on business strategy and technology: Tech Humanist, Pixels and Place, A Future So Bright, and her newest book, What Matters Next.