Expertise: Leadership, management, product, digital infrastructure
Education: Georgia Institute of Technology
Bill Douglas is the CEO of OpticWise and author of Peak Property Performance (Fast Company Press, 2025). He helps commercial building owners solve hidden infrastructure challenges to boost NOI and tech ROI. Douglas holds a bachelor’s in mechanical engineering from the Georgia Institute of Technology.
Many product roll outs fail not because of product flaws, but because of hidden debt that comes from environment and deployment mismatches. Here’s how to plan for it.