Zebra Technologies, which focuses on digitizing and automating frontline workflows, has agreed to acquire Elo Touch Solutions, a company specializing in customer-facing kiosk, edge computing, payment and touchscreen solutions, for $1.3 billion in cash.
According to a news release, the move will combine Zebra’s expertise in hardware, software and frontline services with Elo’s advanced customer interaction technologies to offer a broader range of products and improve the frontline experience for the companies’ partners.
Additionally, the acquisition positions both companies to take advantage of growing trends in retail and automation.
“This acquisition represents the next step in our journey to accelerate the connected frontline, which is a key tenet of our growth strategy. An increased focus on self-service and consumer-facing workflows will expand our addressable market by approximately $8 billion and create a leading portfolio of solutions that digitize and automate the frontline of business. We look forward to welcoming the Elo team to Zebra and pursuing new growth opportunities together following the closing of the acquisition,” Zebra Technologies CEO Bill Burns said in a statement.
