When it comes to innovation, Vertafore leadership walks the walk by investing in the latest technologies and acting on the needs of their customers.
According to Brian Comerford, director of industry relations and partnerships, the team at Vertafore has been busy enhancing its insurance software solutions through the use of agentic AI in order to solve real-world challenges facing agencies, managing general agents and carriers.
How do they know it’s making an impact? Comerford said they hear about Vertafore’s influence externally, from brokers who helped the company earn its fifth consecutive Global 5-Star Technology and Software Provider recognition from Insurance Business, as well as from employees who share their positive experiences at the company through review platforms like Comparably.
“When customers, industry organizations and employees are independently reinforcing the same story, that means more to me than any single award,” Comerford said.
Read on to see what else Comerford had to say about how the market perceives Vertafore, the external proof that backs it up, and how the company continuously strengthens its market credibility.
What Does Vertafore Do?
Vertafore develops AI-powered solutions that help agencies, MGAs and carriers eliminate drag in submissions, quoting, servicing, compliance, compensation and operations.
In one line, how would you summarize how the market sees you right now?
I think the market sees Vertafore as a trusted, deeply established insurance technology partner that’s also helping define what’s next — especially around agentic AI, connected technology and solving the real operational challenges facing agencies, MGAs and carriers.
What external proof backs that perception?
The strongest proof is that we’re hearing it from multiple audiences. Brokers helped earn Vertafore our fifth consecutive Global 5-Star Technology and Software Provider recognition, while multiple independent organizations have recognized our products, AI innovation and customer service. And our employees are validating the experience from the inside through third-party platforms like Comparably. When customers, industry organizations and employees are independently reinforcing the same story, that means more to me than any single award.
Which recurring behavior strengthens market credibility?
I’d boil it down to a simple discipline: Listen, act and prove. We stay close to customers and industry partners through communities, events and research, we use those insights to shape where we invest, and then we come back to the market with measurable outcomes and customer stories. Repeating that cycle consistently builds far more credibility than simply telling people we’re innovative.
