[ibimage==32519==Large==none==self==null]
l-r: Parasuram and Rajendran, co-founders of ReIntent
After spending six months in beta, marketing software firm ReIntent LLC has officially launched, asking two questions of its audience: "What if your sales leads never got old? What if you had every data field you needed for every lead?"
The self-funded company seeks to help sales teams gather broader and better data on prospective clients; its software is built to improve upon Eloqua, Marketo, Salesforce and in-house sales lead databases.
"What we're doing is solving the problem of collecting and maintaining marketing data, for good," said ReIntent co-founder Mathan Parasuram. "The software we've built enriches incoming leads with new data like a contact's title, location and company revenue. And it revives old lead databases by determining where people work now and how to get in touch with them."
"We're not a data company nor do we manage a database of contacts," the ReIntent website explains. "We've built a self-learning technology that accurately, quickly and automatically cleanses your lead data -- wherever it sits."
Prior to co-founding ReIntent, Parasuram served as VP of Sales for data provider iProfile, LLC. His co-founder, Karthik Rajendran, was formerly VP of Product at iProfile, working alongside Parasuram.
Headquartered in downtown Austin, the company plans to spend the next few months further developing its software before launching an ramping up its marketing efforts. ReIntent currently has a team of five employees.
Have a tip for us or know of a company that deserves coverage? Email us via [email protected]
