Upside, a digital marketplace platform, has recently expanded its leadership team. The company appointed Kiki Burton as chief growth officer and Mike Jacobs as chief marketing officer and president of its consumer organization. These strategic hires are intended to boost transaction and retailer growth as Upside works to expand its marketplace and deliver greater value to consumers and retailers.
Upside’s two-sided marketplace connects consumers with physical retailers. It grants consumers personalized offers that enhance their purchasing power with cash back on everyday purchases. It also helps retailers benefit from incremental profit. Upside has generated almost $800 million in cash back and $1.5 billion in incremental retail profit to date.
Burton, who previously led growth marketing and new business at Plaid, has a strong background in B2B and B2C marketing. As CGO, she will work to increase Upside’s number of active retailers, enhance retailer engagement and offer more cash back opportunities to consumers.
Jacobs joins Upside with two decades of experience in marketing, having most recently led growth initiatives at Etsy. In his new role as CMO and consumer president, Jacobs will aim to elevate Upside’s brand presence, optimize its media investments and improve the marketplace’s consumer experience.
