
System1 goes big in latest round of funding
Venice-based System1, a startup that develops a pre-targeting platform that allows businesses to identify customer intent, announced on Wednesday that it has raised $270 million to continue to develop its product and grow its team. Court Square Capital Partners led the round of funding. [Press Release]

Cedars-Sinai Accelerator Powered by Techstars announces latest cohort
Cedars-Sinai Accelerator Powered by Techstars announced its latest cohort of healthtech-centric startups this week. The 10 startups will take part in a three-month accelerator, and receive financial backing and mentorship from advisors and alumni alike. [Techstars]

Local startups announce new hires
This week, four startups announced big-time additions to their respective teams. Irvine-based Cie Digital Labs named eBay and Pepsi veteran Jim Davis as the company’s first Entrepreneur in Residence. Zefr named Toby Byrne as president. OWNZONES added Rob Hopps in the role of chief security officer. Wag! named Olivia Munn as a creative strategist. [Built In LA]

Swagbucks hits big milestone
Swagbucks, an online reward site run by El Segundo-based Prodege, announced this week it had surpassed the $200 million mark in cash and gift cards sent to its members. Founded in 2006, Prodege is led by Chuck Davis, former CEO of Fandango and Shopzilla. [Press release]

mitú adds former Nickelodeon president as CEO
Latino lifestyle startup mitú announced the addition of former Nickelodeon and BBC Worldwide North America boss Herb Scannell as its CEO this week, adding to a series of big moves the company has made over the last several months. In other personnel moves, co-founder Roy Burstin resigned from his post as chief executive officer, and co-founder and president Beatriz Acevedo will take on an expanded role. [Variety]

Fundings of the week
Sixgill, $27.9 million
Investors: DRW Venture Capital
Sixgill, a Santa Monica-based startup that develops sensor data services for governing Internet of Everything applications, closed a $27.9 million Series B this week. With the influx of capital, the team plans to scale its team and continue to develop new products. [Built In LA]
Mira, $1 million
Investors: Greylock Partners, Founders Fund Angel and Macro Ventures
Mira, a mobile augmented reality startup aiming to change the way we interact with each other and technology, added $1 million from Greylock Partners, Founders Fund Angel and Macro Ventures this week, bringing the startup's total funding raised to $2.5 million. The company also opened access to SDK, the company's gaming engine, and began shipping Prism headsets for developers. [Mira]
Images via social media and Shutterstock.
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